Optics

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Rob Smith  |  Mar 05, 2026  |  0 comments

ZEISS has announced plans to spin off its Hunting & Nature division into a new independent company, which will be owned by German investment firm palero.

Rob Smith  |  May 16, 2022  |  0 comments

Sellmark is excited to emphasize the company’s growth with the addition of INFORCE, a top-tier lighting solution brand designed to meet the demanding needs of law enforcement, military, security agencies and citizens.    

Rob Smith  |  Jan 23, 2024  |  0 comments

Sightmark is thrilled to announce the launch of the revolutionary XTM-3 Magnifier, a game-changer in the world of tactical accessories. Designed to enhance your shooting precision, the XTM-3 Magnifier offers an unprecedented combination of magnification, versatility, and ruggedness.

Rob Smith  |  Jun 24, 2025  |  0 comments

Collaboration aims to enhance real-world instruction using Steiner’s LVPOs, red dots, and laser systems

GTW Staff  |  May 17, 2021  |  0 comments

Streamlight, a leading provider of high-performance lighting and weapon light/laser sighting devices, has introduced the TLR RM 1 Laser and TLR RM 2 Laser tactical lighting systems for long guns. 

Rob Smith  |  Sep 23, 2025  |  0 comments

Swarovski Optik North America, the U.S. subsidiary of the Austrian premium optics manufacturer, has announced the appointment of Roland Wolff as CEO for the Americas. He will oversee operational management and the strategic development of business activities across the region.

Rob Smith  |  Aug 22, 2022  |  0 comments

Tactacam, the popular US manufacturer of mounted camera systems, has released the Solo Xtreme, perhaps the perfect self- filming solution to boast your sales through 2022 and beyond.

Rob Smith  |  Aug 08, 2024  |  0 comments

Umarex has announced that, starting September 1, 2024, it will become the exclusive distributor for Hawke Optics' products in Germany. 

GTW Staff  |  Sep 09, 2021  |  0 comments

Umarex USA, an innovator in air powered pistols and rifles, optics, and lights for the outdoorsman and sport shooting enthusiasts has announced that the Company’s Board of Directors has appointed current company president Richard Turner, as its President and Chief Executive Officer.

Rob Smith  |  Oct 04, 2022  |  0 comments

The Night Pearl Marten Thermal Imaging Riflescope series brings the look of a standard hunting riflescope for day use and integrates cutting-edge thermal imaging technology into its housing. 

GTW Staff  |  Jun 24, 2021  |  0 comments

Meet the Venom 5-2556 FFP riflescope from Vortex Optics, your customers all-new way to get into the long-distance game faster with a first focal plane optic packed full of shooter-friendly features.

Rob Smith  |  May 11, 2023  |  0 comments

More shot-calling precision. Less juggling devices. Whether your customers are setting their sights on a trophy or ringing steel out to 4000 yards, the Razor HD 4000 GB delivers all the range, ballistic, and environmental data they’ll need for absolute accuracy when opportunity happens.

Rob Smith  |  Mar 17, 2021  |  0 comments

Vortex Edge, Vortex’s 55,000-square foot state-of-the-art training facility, is ready to accommodate shooters of all skill levels. 

Rob Smith  |  Jun 06, 2025  |  0 comments

Carl Zeiss Sports Optics GmbH has announced to staff that it will end production of hunting and nature observation optics at its Wetzlar facility by the end of 2026, marking the closure of one of Germany’s most storied optical manufacturing sites. The move will affect approximately 70 employees and reflects broader structural changes within the premium optics sector.

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