Optics

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Rob Smith  |  Oct 06, 2025  |  0 comments
Leica Sport Optics USA has announced three new brand partnerships, welcoming Adam and Frankie Foss, along with filmmaker and backcountry hunter Zack Boughton, as official brand ambassadors. The move reflects Leica’s continued investment in authentic storytelling and its deepening engagement with North America’s hunting and conservation community.
Rob Smith  |  Sep 23, 2025  |  0 comments

Swarovski Optik North America, the U.S. subsidiary of the Austrian premium optics manufacturer, has announced the appointment of Roland Wolff as CEO for the Americas. He will oversee operational management and the strategic development of business activities across the region.

Rob Smith  |  Jun 24, 2025  |  0 comments

Collaboration aims to enhance real-world instruction using Steiner’s LVPOs, red dots, and laser systems

Rob Smith  |  Jun 06, 2025  |  0 comments

Carl Zeiss Sports Optics GmbH has announced to staff that it will end production of hunting and nature observation optics at its Wetzlar facility by the end of 2026, marking the closure of one of Germany’s most storied optical manufacturing sites. The move will affect approximately 70 employees and reflects broader structural changes within the premium optics sector.

Rob Smith  |  Aug 08, 2024  |  0 comments

Umarex has announced that, starting September 1, 2024, it will become the exclusive distributor for Hawke Optics' products in Germany. 

Rob Smith  |  Jan 23, 2024  |  0 comments

Sightmark is thrilled to announce the launch of the revolutionary XTM-3 Magnifier, a game-changer in the world of tactical accessories. Designed to enhance your shooting precision, the XTM-3 Magnifier offers an unprecedented combination of magnification, versatility, and ruggedness.

GTW Staff  |  Jan 02, 2024  |  0 comments

David is the founder and owner of optics expert LEAPERS, INC., including its brands UTG and Integrix and has been in the business for more than 30 years. 

Rob Smith  |  May 11, 2023  |  0 comments

More shot-calling precision. Less juggling devices. Whether your customers are setting their sights on a trophy or ringing steel out to 4000 yards, the Razor HD 4000 GB delivers all the range, ballistic, and environmental data they’ll need for absolute accuracy when opportunity happens.

Rob Smith  |  Oct 04, 2022  |  0 comments

The Night Pearl Marten Thermal Imaging Riflescope series brings the look of a standard hunting riflescope for day use and integrates cutting-edge thermal imaging technology into its housing. 

Rob Smith  |  Aug 22, 2022  |  0 comments

Tactacam, the popular US manufacturer of mounted camera systems, has released the Solo Xtreme, perhaps the perfect self- filming solution to boast your sales through 2022 and beyond.

Rob Smith  |  May 16, 2022  |  0 comments

Sellmark is excited to emphasize the company’s growth with the addition of INFORCE, a top-tier lighting solution brand designed to meet the demanding needs of law enforcement, military, security agencies and citizens.    

GTW Staff  |  Dec 08, 2021  |  0 comments

German Precision Optic USA’s owner and CEO, Mike Jensen is pleased to announce that the company is entering the fixed power scope market with the introduction of its new SPECTRA™ 7.5x50i. Designed for the all-around scope user, this new riflescope features a slim and sleek configuration that will offer simplicity to shooters who do not need a variable power scope.

Rob Smith  |  Nov 11, 2021  |  0 comments

Gun Trade World asks the important questions to Matthias Ruckdeschel, the owner of exciting, new German thermal company Heimdall. 

Rob Smith  |  Nov 03, 2021  |  0 comments

German brand Heimdall has released the FOKUS 50 which is both a clip-on and a monocular. Let’s take a look at some of the most prominent features of the FOKUS 50 to see if it would be a good fit for your product range.

GTW Staff  |  Sep 09, 2021  |  0 comments

Umarex USA, an innovator in air powered pistols and rifles, optics, and lights for the outdoorsman and sport shooting enthusiasts has announced that the Company’s Board of Directors has appointed current company president Richard Turner, as its President and Chief Executive Officer.

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