Bollé Safety launches its platform for customising protective eyewear

Bollé Safety, world leader in PPE eye protection, announces the official launch of its customisation platform. Aimed at users and distributors, this new service allows users to customise the two best-sellers of the brand: the Rush+ and the Silex+. Initiated in 2018, but suspended during the health crisis, it is now revisited with an improved offer that meets all the market needs. With this new optimised service, Bollé Safety is pursuing its digitalisation ambitions and is once again positioning itself as a pioneer in the field of vision protection.

The digital platform offers customisation of the group's two flagship models: the Rush+ and the Silex+ - both available in a Small version for narrower faces. These models feature Platinum technology, an exclusive treatment that protects the glasses from fogging and scratching.  

This new service, accessible directly on the Bollé Safety website, allows you to create 100 per cent personalised glasses in a few clicks. 

Anne-Sophie François, Vice-President Bollé Safety commented: “Bollé Safety is the first player to offer its market such an in-depth platform. Innovative, easy to access and intuitive, it allows companies to equip their employees with unique glasses, with the colours and logo of their brand. This encourages the adhesion, pride of the teams and the wearing of glasses with the colours of their company. The implementation of this new personalisation platform has a double advantage for companies and employees. On the one hand, it allows to improve the visibility of the brand and to establish its notoriety. On the other hand, it increases employee loyalty by having them wear glasses with their company colours.” 


Created more than 130 years ago in Oyonnax, Bollé Safety is the world leader in PPE eye protection (Personal Protective Equipment). As a major international player in its market, Bollé Safety offers a wide range of innovative eye protection products that are comfortable and stylish, adapted to each market segment (construction, health, energy, heavy industry, defense, clean rooms, automotive, office automation, etc.) and increasingly eco-designed. In more than 100 countries, the brand equips 20 million workers with products that improve their performance and well-being, whenever there is a risk to the eyes and face, even in the most extreme environments. Bollé Safety is also a reference in the prescription protection market (nearly 40 years of experience), and offers co-branding and customization. Since 2021, the brand has accelerated its CSR approach. The latter covers the measurement of its impacts, product and packaging innovations as well as internal commitments.