Highlander Group expands European footprint with new French partnership
Highlander Group, the Scottish-based manufacturer of outdoor and tactical gear, has announced a strategic partnership with AC AGENCY for representation in the French outdoor market. Effective from June 1, 2025, the agreement marks a key milestone in Highlander’s continued growth across Europe.
AC AGENCY, a respected name in the French outdoor and sporting goods industry, will now serve as Highlander’s exclusive agent for France. With existing representation already established in Germany, Spain, the Netherlands, Belgium, Luxembourg, Ireland, and Northern Ireland, the addition of France signals a renewed push into one of Europe’s largest and most competitive outdoor markets.
“On behalf of the entire Highlander team, I look forward to working with AC AGENCY in France,” said Thomas Wæver, global export manager at Highlander Group. “I’m convinced AC AGENCY, spearheaded by its founder Mr. Arnaud Coirier, will grow our business in France even further. Our match is perfect, and I see great possibilities for future growth in one of the biggest markets in Europe.”
Founded to meet growing demand from global brands for professional sales representation in France, AC AGENCY operates through a network of five sub-agents across the country. The company is known for its strategic, brand-focused approach and longstanding relationships with French retail chains and independent dealers.
“We are very proud to announce our partnership with Highlander for the distribution of its Outdoor range in France,” said Arnaud Coirier, CEO and founder of AC AGENCY. “Our offer includes a wide selection of backpacks, tents, sleeping bags and accessories. Each product combines robustness and functionality at an excellent price. With lifetime warranties and permanent stock availability, Highlander is well positioned to grow quickly in France.”
Highlander Group, founded in Edinburgh in 1985, designs and manufactures a wide range of tactical, outdoor and survival gear under its three brands: Highlander Outdoor, Highlander Forces, and STOIRM. The company maintains more than 2,200 SKUs and holds over 1.7 million units in stock at its headquarters, with more than 7,000 square meters of warehouse space. Highlander products ship daily to more than 50 countries worldwide.
Contact:
AC AGENCY
Arnaud Coirier, CEO
T: +33 0647849752
E: [email protected]
Highlander Group
Thomas Wæver, Global Export Manager
T: +45 22174950
E: [email protected]
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