News

Blaser Group has appointed Josh McBrayer as chief executive officer of its United States operations, strengthening leadership within one of the industry’s most prominent multi-brand portfolios.

The group, which includes Blaser, Mauser, J.P. Sauer & Sohn, John Rigby & Co., Liemke Thermal Optics and Minox Optics, confirmed the appointment on April 28, with McBrayer set to oversee the company’s full brand portfolio across the U.S. market.

McBrayer brings more than a decade of experience within the organisation, including the past four years as director of shotgun sales in the United States. Prior to that, he spent seven years with the group in Germany, where he held roles as brand manager and international sales manager. In those positions, he was responsible for a number of key territories, including Australia, New Zealand, the United Kingdom, Ireland, Benelux, South America and the United States.

“We have worked with Josh for many years and are thrilled to see him step into the role of CEO for Blaser Group in the United States,” said Christian Socher, chief sales officer of Blaser Group in Germany. “He has consistently demonstrated exceptional leadership in developing sales channels and dealer networks worldwide, while building strong, long-term partnerships. His deep expertise in both rifles and shotguns makes him an invaluable member of our team and positions him well to drive continued growth in the U.S. market.”

A native of Birmingham, Alabama, McBrayer has more than 20 years of experience in business development and major account management. Alongside his commercial background, he is also an active participant in the shooting sector and is set to become incoming president of DSC South Texas.

“I am honored to continue my journey with the Blaser Group team in San Antonio in this new role as CEO,” said McBrayer. “Blaser Group represents one of the finest organizations in the industry, and I look forward to further increasing brand awareness and market share in the U.S. After working across both international and domestic markets for the past 10 years, I am excited to leverage my experience to build upon the strong reputation of our premium products.”

The appointment reflects Blaser Group’s continued focus on strengthening its presence in the U.S., one of the most significant markets for premium hunting and shooting products, while leveraging internal experience to support long-term growth.