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Optics
Leica Sport Optics USA strengthens ambassador team
Rob Smith  |  Oct 06, 2025  |  0 comments
Leica Sport Optics USA has announced three new brand partnerships, welcoming Adam and Frankie Foss, along with filmmaker and backcountry hunter Zack Boughton, as official brand ambassadors. The move reflects Leica’s continued investment in authentic storytelling and its deepening engagement with North America’s hunting and conservation community.
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News
New study reveals €180 billion contribution of hunting and shooting to Europe’s economy
Rob Smith  |  Oct 03, 2025  |  0 comments

Hunting, sports shooting and related sectors generate €180 billion annually for Europe’s economy and support more than 1.1 million jobs across 30 countries, according to a landmark academic study presented in the European Parliament.

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News
XS Sights appoints Leaha Thomas as Commercial Sales Manager
Rob Smith  |  Sep 24, 2025  |  0 comments

XS Sights has appointed Leaha Thomas as Commercial Sales Manager. In her new role, Thomas will oversee commercial sales strategy, grow aftermarket sales and manage the company’s customer solutions team.

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News
EuroOptic partners with Beretta to expand clothing and accessories range
Rob Smith  |  Sep 24, 2025  |  0 comments

EuroOptic Ltd has announced a new partnership with Beretta, expanding its product portfolio beyond firearms into hunting and shooting clothing and accessories.

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Optics
Swarovski Optik N.A. names new CEO for the Americas
Rob Smith  |  Sep 23, 2025  |  0 comments

Swarovski Optik North America, the U.S. subsidiary of the Austrian premium optics manufacturer, has announced the appointment of Roland Wolff as CEO for the Americas. He will oversee operational management and the strategic development of business activities across the region.

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News
Riton Optics announces acquisition of Blackhound Optics
Rob Smith  |  Sep 19, 2025  |  0 comments

Riton Optics has announced the acquisition of the Blackhound Optics trademarks and inventory as part of its strategy to expand market share in the optics sector.

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News
Redding Reloading Equipment announces dies and die sets for 25 X 47 Lapua
Rob Smith  |  Sep 17, 2025  |  0 comments

Redding Reloading Equipment has released a full line of precision dies and die sets for the 25 X 47 Lapua cartridge, a growing choice among precision rifle competitors and varmint hunters.

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Features
New Crossfire HD riflescopes: built for the hunt, ready for the shot
Rob Smith  |  Sep 15, 2025  |  0 comments

Vortex Optics has introduced its new Crossfire HD line of riflescopes, a complete refresh designed to deliver clarity, reliability and versatility across a wide range of hunting applications. 

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Handguns
Redefining less-lethal defense
Rob Smith  |  Sep 15, 2025  |  0 comments

In an era when personal safety and responsible defense are increasingly under scrutiny, Vesta Defense has positioned itself at the forefront of less-lethal innovation. 

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News
Triebel launches B2B portal
Rob Smith  |  Sep 11, 2025  |  0 comments

Triebel Waffenwerkzeuge GmbH has stood for precision and quality Made in Germany for more than 75 years. With the launch of a new B2B portal, investment in state-of-the-art metrology and the introduction of innovative tools, the company is once again setting standards for manufacturers of hunting and sporting firearms, police authorities, proof houses, institutions and ambitious handloaders.

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