Effective immediately, Roland Zobel joins the leading international trade fair for hunting, shooting sports, equipment for outdoor activities and for civilian and official security applications.
German optic experts, German Precision Optics (GPO) is already experiencing high sales of its light and compact Rangeguide rangefinders, Gun Trade World discovers the key characteristics of the series.
Slugs are the “hot topic” in the airgun world these days. More and more airguns are able to precisely shoot these bullet-shaped pellets, which have superior aerodynamic properties compared to classic waisted pellets. German manufacturer H&N is continuing to expand its offering to retailers.
Serious turkey hunters know that quality gear can make or break a chance at bagging a gobbler, that’s why US choke specialists Trulock produce turkey chokes that your customers can rely on.
Social media and influencers have become an important part of the marketing mix, but how do you do it right? Al Louangketh, marketing coordinator for Spanish rifle expert Bergara, explains how to avoid the pitfalls and create a coordinated, happy and motivated team of ambassadors.
