SHOT Show Day Two Headlines & Highlights

Today's Highlights

Exhibit Floor Hours
Today's exhibit floor hours:
Venetian Expo: 8:30 a.m. – 5:30 p.m.
LE Ballroom at Venetian Expo: 8:30 a.m. – 5:30 p.m.
Caesars Forum: 8:30 a.m. – 5:30 p.m. 

Welcome Back Happy Hour TONIGHT 
Cheers to the greatest industry in the world! NSSF wants to thank all of you in attendance this week at the SHOT Show. In addition to helping make the SHOT Show what it is, your attendance and support allow NSSF to do what it does—ensuring our industry always remains in business and continues to thrive. As a thanks to you all, we’ll be hosting a Welcome Back to SHOT Show Happy Hour this evening. Drinks are on us. Join us for complimentary beverages, music, and a good time outdoors with the best people in the world. Welcome back to the SHOT Show! We look forward to seeing you tonight.
WHEN: Today (Wednesday, Jan. 19) from 5 to 6:30 p.m.
WHERE: Outdoors on the Caesars Forum Plaza

New Pavilion: SHOT Show eXtra
More than 100 exhibits will be on display, giving you an eXtra bonus on the show floor with an opportunity to meet new manufacturers, discover new products, and identify new solutions you can’t easily find anywhere else. SHOT Show eXtra is located adjacent to the New Product Center at Caesars Forum.

Press Room Hours
The Press Room is the place to get your day in order, grab some coffee and plan your day on the floor. Today, Wednesday, January 19, the Press Room is open from 7:30 a.m. to 6 p.m., while the show floor is open from 8:30 a.m. to 5:30 p.m.

Today's Press Conference Schedule

  • NSSF Governors' Forum at 10 a.m. on Level 5 of The Venetian Convention Center in the Palazzo Ballroom
  • North Star Arms/Profense at 11 a.m. in the Press Conference Room, Marcello 4401A/B
  • Professional Outdoor Media Group at 2 p.m. in the Press Conference Room, Marcello 4401A/B

Read more about these and other press conferences at the show in the Newsroom section of

Today's Education Sessions

SHOT University
There is a great lineup of SHOT University courses today:

  • Capital Structures for All Businesses, 9 – 10 a.m., Murano Ballroom
  • The Truth About New Shooters & The Future of Shooting Sports, 11 a.m. – 12 p.m., Murano Ballroom
  • The State of Digital Marketing In the Outdoor Industry 2021, 1 – 2 p.m., Murano Ballroom
  • ATF/NICS Townhall, 2:30 – 4:30 p.m., Murano Ballroom

Law Enforcement Education Program (LEEP)
There is a great lineup of law enforcement education sessions today:

  • VirTra Presents: Time to step up our game. Why do we need to train officers like we do athletes?, 8:15 – 10:15 a.m., Lido 3101B
  • Daniel Defense Presents: Roles of the Law Enforcement Sniper, 11 a.m. – 12 p.m., Lido 3101B
  • Troy Acoustics Presents: The Business of Noise: Firearm Ranges and the Bang! Factor, 11:45 a.m. – 12:45 

Don't Miss

Food and Beverage
Did you know? In addition to the dining options on-site and at The Venetian/Palazzo, there are numerous food and beverage options just across the walkway on the LINQ Promenade and in the LINQ and Harrah's resorts. Options include In-n-Out Burger, Yard House, Tilted Kilt, and many others.

Show Specials, Exclusives and More
SHOT Show exhibitors are offering a number of show specials, exclusives and more. 

Las Vegas Discounts
SHOT Show attendees receive exclusive discounts to Las Vegas restaurants, spas, bars, buffets, shows and more when they present their show registration badge between January 18–21.