News

Blackhound Optics, a direct-to-consumer brand, will continue to be available through its website, www.blackhoundoptics.com, while inventory remains. Under the terms of the agreement, Riton will assume warranty responsibility for Blackhound products.

Eric Wilson, Director of Sales at Riton, said: “We look forward to welcoming Blackhound customers into the Riton family. We want the customer experience to be a seamless and smooth transition, and offer peace of mind knowing that we will stand behind the product for years to come. Whether it’s customers that already trust the Blackhound brand, or those new to the brand, we’re offering a great opportunity to acquire a great product at exceptional prices as we are making the remaining Blackhound product available at heavily discounted prices, while supplies last.”

Riton believes the acquisition demonstrates its commitment to growth in a challenging market. Trent Marsh, Marketing Director at Riton, commented: “It’s no secret the last couple years have seen the shooting sports market soften, and recent tariff impacts and increased regulation around coin-battery-powered products have only added to the burden for many product categories. That said, Riton is committed to moving forward, growth, and to our customers. We believe the acquisition, and our commitment to stand behind those products while offering them at heavily discounted prices, reinforces that commitment.”

For more information and to view the available Blackhound models while supplies last, visit www.blackhoundoptics.com.