Primary Arms Optics Names Easterling as West Coast Sales Manager

Primary Arms Optics has announced the hiring of Mason Easterling for the role of West Coast Sales Manager.

A veteran of the Marine Corps, Mason is experienced with cutting-edge small arms technologies and their value to the end user. Following his military service, Mason received a degree in Cybersecurity and continued his work as a contractor with the Department of Homeland Security. He has also worked in the private sector as a System Administrator for a major international construction firm.

Now joining the Primary Arms Optics team, Mason will be responsible for sales operations across the U.S. West Coast territory. This territory includes California, Arizona, New Mexico, Colorado, Utah, Nevada, Oregon, Idaho, Wyoming, Alaska, Hawaii, and Montana. Mason will also be assisting his partner dealers with customer service issues and promotional content, ensuring they are fully equipped to bring Primary Arms Optics products to their customer base.

“Mason's prior service experience as a United States Marine, combined with his vast professional experience, will equip him to be a great asset to our field sales team covering our West Coast partners,” says Scott Tirman, Director of Sales at Primary Arms Optics.



Founded in 2008, Primary Arms Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron.