Primary Arms Announces Promotion of Jimmy Durham to Senior Manager

Primary Arms Online has announced the promotion of Jimmy Durham to Senior Manager of Customer Service, Storefront, and FFL Operations.

Jimmy is a 13-year veteran of the US Army with multiple tours in Iraq and Afghanistan. In late 2017, Jimmy joined Primary Arms as a Firearms Product Specialist, bringing his experience as both a Certified Glock Armorer and SOLGW Armorer. Because of his immense experience and subject knowledge, Jimmy was quickly promoted to FPS supervisor in early 2018, followed by an additional promotion to Assistant Customer Service and Storefront Manager in 2019. In August of 2020, Jimmy became the Customer Service and Storefront Manager, where his leadership would prove critical during record-high sales demand. His diligence continually shines with outstanding results, and the Primary Arms leadership is proud to see him in this new senior manager position.

“Jimmy has been a constant advocate for our customers in multiple positions at Primary Arms” says Max Cowsert, Chief Operating Officer of Primary Arms. “Based on the constant flow of favourable reviews he receives, he is a perfect choice for the job, and I look forward to seeing him lead our ever-growing customer service team to maintain our industry leading level of service.”


Founded in 2007, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 13,000 products across 400+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.