What's inside...

 

GPO SPECTRA 8x scopes deliver versatility and reliability for every situation
German optics manufacturer German Precision Optics (GPO) continues to build momentum through targeted product development and international market expansion, with new additions to its RANGEGUIDE series and growing traction across key regions highlighting a strategy focused on performance, versatility and trade-driven growth.

GREAT GEAR – Binos on a budget
A selection of budget-friendly binoculars and observation devices delivering strong performance without premium pricing.

Doing business with Finland
A practical overview of the Finnish hunting and shooting market, examining retail structure, distribution, regulation and the commercial factors shaping trade opportunities.

Spotlight on binoculars
Binoculars have become an increasingly complex and commercially important category, spanning traditional optics, thermal imaging and digital night vision, with implications for retail strategy and customer engagement.

PARD focuses on integration as multi-spectral optics shape next phase of market
Gun Trade World talks to Agnieszka Wieczorek, marketing manager EU at PARD, about the shift toward integrated optics, the growing role of multi-spectral systems, and how evolving user expectations are influencing product development and trade demand across Europe.

ASE UTRA targets growth through manufacturing innovation
Gun Trade World speaks with Lauri Kakkonen, chief executive officer at ASE UTRA, about the company’s development since 1994, shifting market dynamics and the role of new manufacturing technologies in future product strategy.

All this and much, much more...

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