Highlander Group signs major deal for the Polish outdoor and tactical market
Scottish-based company Highlander Group has revealed the appointment of Militaria.pl as exclusive distributor for Poland.
As of January 1st, Militaria.pl will step up and be a vital member of the global Highlander distribution network. Militaria.pl was identified by Highlander as the strongest partner in Poland, holding tremendous distributor and marketing power. Its addition to Highlander’s fast-growing distribution network signals a key milestone for the brand.
Thomas Wæver, Global Export Manager at Highlander Outdoor states: “On behalf of the entire Highlander team, I look forward to working even closer with Miliataria.pl and
to be pushing hard in the Polish market. Militaria.pl has shown nothing but professionalism and total dedication since our first meeting earlier this year. I’m convinced we will hit the ground running and show great growth for many years to come. For Highlander, this is a real gamechanger and huge step for our European and global expansion plans. For Highlander and Militaria.pl there will be a lot of unexplored business to conquer.”
Militaria.pl is the biggest distributor specialized in the Tactical & Outdoor market, in Poland. Employing more than 470 people and supplying over 2,000 national shops in Poland alone, Militaria.pl’s distribution power is market leading - packing and shipping more than 10,000 orders every day.
“Our agreement with Highlander is the beginning of a close cooperation which will be fruitful for both sides. We are delighted that our customers will have access to the wide range of Highlander products. The Outdoor market grows rapidly in Poland, so is our ambition to provide extensive product offerings to our customers,” says Pawel Juraszek, Marketing Director at Militaria.pl.
About
Born in Edinburgh and tested in the rugged terrain of Scotland, Highlander, brand’s owner of STOIRM, Highlander Forces and Highlander Outdoor, has been designing and producing performance oriented tactical, outdoor and survival kit since 1985. At the heart of that is a deep passion for creating tactical gear with embedded design and reliability to tackle our ever-changing climate with deep rooted functionality, durability to take on harsh environments and situations. The company operates in the great outdoors, in the tactical world, and all markets in between.
T: +44 (0)1506 438 438
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