News

EuroOptic Ltd has announced a new partnership with Beretta, expanding its product portfolio beyond firearms into hunting and shooting clothing and accessories.

The agreement adds Beretta’s apparel and gear to EuroOptic’s existing range of Beretta, Sako and Tikka firearms, giving customers access to a broader selection of products under one roof.

Patrick Mocorro, Head of Clothing & Accessories at Beretta, said: “We are pleased to announce our partnership with EuroOptic as we introduce our new clothing and accessories collections. From our innovative Suprema waterfowl gear to our latest Upland products, we believe EuroOptic will play a vital role in assisting us to realize our objective of establishing a comprehensive 360-degree brand experience—truly a one-stop shop for our customers.”

The new Beretta line includes clothing designed for the North American market, using technical fabrics for both warm and cold weather conditions, as well as a selection of accessories such as hats, bags and protective gear.

Josh Richmond, Director of Marketing at EuroOptic, commented: “Working with Beretta allows us to provide a complete solution for our customers, where they can find everything from firearms to the gear that enhances their shooting experience. We believe that this partnership will not only enrich our product offerings but also foster a deeper connection with our outdoor and shooting sports enthusiasts community.”

EuroOptic will carry the new Beretta apparel and accessories online and in its 30,000 sq. ft. showroom in Muncy, Pennsylvania.