A real celebration at IWA 2013

With fully booked exhibitions halls, a growth in visitor numbers and a successful specialist exhibition called Enforce Tac, the 40th anniversary of IWA was a full-on celebration.


IWA OutdoorClassics marked its 40th birthday by fully living up to its reputation as one of the leading international trade fairs for high-quality products for hunting, shooting sports, outdoor activities, law enforcement and personal security.

In all, 1,207 exhibitors from 50 nations met more than 38,000 trade visitors from over 100 countries on the four days of the show.

Three out of four companies and two out of three visitors came to Nuremberg from abroad.

It was a far cry from the first IWA in 1974, with the 100 exhibitors at that time accommodated in a single hall, presenting their products to some 2,000 visitors.

Today, four decades later, the spectrum of products and services has also expanded many times in line with the number of exhibitors and visitors.

Alongside the classic exhibition segments for hunting and shooting sports, the outdoor and law enforcement segments in particular have showed growth.

Opening the show, Joachim Herrmann, the Bavarian state minister of the interior, stressed the importance of the exhibition: “Such a success story can only be written by an event that possesses exceptional expertise and professionalism, but also real passion and enthusiasm for hunting, shooting sports, the wide variety of outdoor activities and, not least, security.”

Thomas Preutenborbeck, the exhibition manager at the NürnbergMesse venue, added: “The 40th IWA was, of course, an opportunity to look back on its development from a German product show for the specialist gun trade and gunsmiths to a world-leading multi-themed exhibition.

“Now we are particularly looking to the future, because IWA is still growing continuously. Our allocation in 2013 enabled us to achieve another four per cent space but this is nowhere near enough to meet every wish for exhibiting space.

“So it is already clear: we will add another hall – the ninth – for next year’s IWA. The exhibition is also being given a new and dynamic outfit for external communication, which transports the many themes even better than the previous image.”

Meanwhile, those also registering distinctly more visitors – up by around 20 per cent – were the second Enforce Tac, an international exhibition and conference for law enforcement, security and tactical solutions, with its accompanying workshops; the European Police Trainer Conference; and the German Police Management Academy Conference.


Make a date

The next IWA takes place in the NürnbergMesse from Friday to Monday, March 7th to 10th, 2014.

Enforce Tac returns on Wednesday and Thursday, March 5th and 6th, 2014.




Number of exhibitors: 1,207 (2012: 1,204)

Nations represented: 50

Number of trade visitors: 38,000 (2012: 36,004)

Countries present: 100

Percentage of overseas exhibitors: 75%

Percentage of overseas visitors: 66%

Main exhibiting countries: Germany, USA, Italy and Great Britain

Main visiting countries: Germany, Czech Republic, Austria, France, Italy and Russian

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