Sportsmen’s expenditures up in USA

The dollar figures for shooting rival some of America’s biggest firms, says Bill Dunn, the managing director of marketing communications for the National Shooting Sports Foundation.


A coalition of hunting and angling groups and the outdoor industry briefed members of the Congressional Sportsmen’s Caucus last autumn on the rise in hunting and fishing participation in the USA.

The groups, led by the Congressional Sportsmen’s Foundation, National Shooting Sports Foundation (NSSF), Cabela’s, Safari Club International, American Sportfishing Association and National Marine Manufacturers Association, used recently released data from the US Fish and Wildlife Service’s (USFWS) 2011 National Survey on Fishing, Hunting and Wildlife-Associated Recreation to compare hunting and fishing participation and expenditures to mainstream industries.

“To put it in perspective, the 37 million sportsmen and women over the age of 16 in America is the same as the population of the state of California, and the $90 billion they spent in 2011 is the same as the global sales of Apple's iPad and iPhone in the same year,” commented Jeff Crane, the president of the Congressional Sportsmen’s Foundation.

“Hunting and fishing have been, and clearly continue to be, important elements of our country’s outdoor heritage, and they are critically important to our nation’s economy – particularly the small local economies that support quality hunting and fishing opportunities.”


Rising trend

The participation and economic data, released in August by the USFWS, shows a nine per cent increase in hunters and an 11 per cent increase in anglers, compared with the 2006 survey.

An important thing to note is that these numbers only account for sportsmen and women aged 16 and older, so actual participation is likely higher when adding in youth.

Most notable, however, is that hunters and anglers continued their strong spending habits.

From equipment expenditures ($8.2 billion for hunters, $6.2 billion for anglers) to special equipment ($25 billion towards boats, RVs, ATVs and other such vehicles) to trip-related expenses totalling more than $32 billion, sportsmen and women continue to direct their discretionary income towards their outdoor pursuits.

“Our industry has continued to have strong returns, even during this lagging economy, and the reason is the commitment of hunters and shooters to their outdoor activities,” said NSSF president Steve Sanetti.

“The economic impact of hunting and fishing is profound in South Dakota and across the country,” noted John Thune, the Republican Senate co-chairman of the Congressional Sportsmen’s Caucus (CSC), at the briefing.

“It’s important that we have policies that promote hunting and fishing and support the outdoor industries.

“People don't think about hunting and fishing in terms of economic growth,” stated Jon Tester (Democrat of Montana), the Democratic Senate co-chairman of the CSC, to the participants.

“The statistics in the new economic impact report are great and will go a long way to telling the public just how important hunting and fishing are in this country.”

“One of the statistics I learnt today is that the $6 billion that hunters spent in 2011 on guns, ammunition and archery equipment is comparable to the sales of bicycles in the USA. This is particularly important because most of those gun and ammunition companies are based right here in this country, meaning sportsmen's dollars support American jobs and American workers,” said Bob Latta (Republican of Ohio), the Republican House vice chairman of the CSC.

“In today’s world, we are talking about economics and jobs – those are the main drivers in most policy discussions. It is so important to see how strong the sportsmen's community is and what they are doing to support the American economy so they have a voice in those discussions,” commented Jim Risch (Republican of Idaho), Republican Senate vice chairman of the CSC.


Conservation counts

Beyond the impact to businesses and local economies, sportsmen and women have played an essential and unmatched role in conserving wildlife and fish and their habitats.

Sportsmen and women are the nation's most ardent conservationists, putting money towards state wildlife and fishery management.

When you combine licence and stamp fees, excise taxes on hunting and fishing equipment, the tax from small-engine fuel and membership contributions to conservation organisations, hunters and anglers directed $3 billion towards on-the-ground conservation and restoration efforts in 2011 – that is over $95 every second.

This does not include their own habitat-acquisition and restoration work for lands owned or leased for the purpose of hunting and fishing, which would add another $11 billion to the mix.

The comparisons released during the congressional briefing are the beginning of what now includes more detailed economic and participation data and comparisons to more industries.

A full report that includes state-by-state information was released in January.

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