Umarex strengthens UK and Ireland market

Bevin Lesueur will take over Umarex’s market support for the UK and Ireland as area sales manager. 

In order to do justice to the huge significance of the markets in the UK and Ireland Umarex has decided to provide improved support by means of a special area sales manager. 

An Umarex spokesperson said: “Bevin already cooperated closely and confidently with Umarex while he was working with another Umarex distributor before accepting a new challenge in the year 2013. He is already familiar with the Umarex products and during his previous work he has gathered wide experience in the UK market. An extensive training programme will of course be held in our headquarters in Arnsberg in the course of the next weeks.”

The key task for Bevin is to support the market directly on-site and to assume an advisory and supporting function for the distributors who for their part support the specialised trade. He will also be the point of contact for the authorised specialist dealers for any problems, questions or suggestions they might have regarding the Umarex range of products. The direct support of the specialised trade still rests solely with the official distributors and their respective sales teams. 

One of the first steps will be restructuring the Airsoft distribution in the UK, after Armex and Umarex agreed to discontinue the distribution of Airsoft products through Armex to the specialist trade. The distribution of airguns and other product lines will currently continue unchanged through the two distributors Armex and John Rothery/Bisley Wholesale. 


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