Umarex presents a world premiere and launches a new trade fair concept 

Will everything be new? Almost. In March, Umarex GmbH & Co. KG will present more than 150 new and innovative products plus a unique trade fair concept featuring a variety of thematic areas and highlights from the product range. The booth will be in Hall 7A once again, but at a new location: No. 106, right at the entrance, where the trade fair team will greet attendees. With its floor area of around 1,000 square meters, the Umarex stand is one of the top three at IWA 2018. 

Each year, Umarex presents a wide range of new products at IWA, and 2018 is no exception. For example, the company will be showing a number of interesting models that it has added to its range of GLOCK replicas. It has also expanded its T4E (Training for Engagement) line, which was developed for police training and self-defense. Visitors to the trade fair stand will also get to see the world premiere of the new gun Umarex RP5, Made in Germany, and many other exciting products like the powerful flashlights in the new Optical Dynamics line. 

The presentation promises to be just as thrilling as the products. In the thematic areas visitors will have a chance to go on voyages of discovery, take part in adventures and gather information. There will be lots of action, with opportunities to see and try out the many products – classic and new – first hand. Umarex experts will be there to answer any questions during the four-day event. 

Don’t forget: 

Make an appointment to see us at IWA 2018!


Saturday, 10th February 2018


The annual meeting of the Italian Delegation of CIC  (International Hunting and Fauna Protection Council ) took place this morning at HIT Show. The results achieved by the delegation in 2017 include activities carried out by ABIF (Italian Biometric Fauna Academy) to promote training with courses on trophy hunting. During the meeting, the speakers proudly announced that Italy will be hosting the next TEB (Trophy Evaluation Board), the top technical authority in the hunting trophy sector, which meets once a year in a different country around the globe.  The TEB meeting will take place in Bassano del Grappa in the Veneto Region. CIC, with branches in 80 countries, together with FACE, represents the most extensive hunter coordination in the world. Prior to General Secretary Massimo Marracci's presentation, the meeting opened with the showing of a cartoon by the Deutscher Jagdschutzverband, translated into Italian by CIC, with the aim of divulging the positive values of hunting, especially in terms of biodiversity defence.


One of the international events featured in the opening day was the much-awaited FACE Med meeting,  a group made up of hunting associations belonging to Face (Federation of Associations for Hunting and Conservation of the European Union) which represents various countries united by similar climatic and geographic characteristics and common fields of interest. Besides Italy, the countries involved are Greece, Malta, France, Spain, Portugal, but also those on the Adriatic coast, involved in the application of the Directives.  The meeting's agenda dealt with themes linked to retrieving habitats suitable for small sedentary game, migration management and the maintenance of traditional forms of hunting that are typical in the Mediterranean basin area. 


Sunday, 11th February 2018


HIT Show was chosen this morning as the setting to present and sign the agreement for an ambitious medical-scientific research project involving sport, which will see Beretta, a company leaders in the firearms industry, FITAV (Italian Target Shooting Federation) and FMSI ( Italian Sports Medicine Federation) in the field. 

The initiative, inaugurated in the presence of several Italian Olympic champions: - Jessica Rossi, Giovanni Cernogoraz, Diana Bacosi, Alessia Iezzi, Riccardo Filippelli, Giovanni Pellielo - aims at investigating, using innovative methods, neuro-sensorial and neuro-motory mechanisms in target shooting, not only to improve the sports performances of the athletes, but also to provide useful information from the medical viewpoint. The Beretta team champions who were in attending Vicenza Exhibition Centre today to sign the agreement, will be directly involved in the research. 

The aims of the project - as it was explained - are to analyze the use of neuro-sensorial and oculomotory abilities  when practicing the sport, to identify the parameters correlated to the performance by biomechanically analyzing the sport movement as well as to study the impact of nutritional and athletic habits and the relative correlations on the sport performances registered. 

Fully understanding athletic movement and modelling it from a biomechanical viewpoint would lead to the development of better and increasingly more personalized products for every shooter and for every discipline. 

For Luciano Rossi, President of the Italian Target Shooting Federation, it is yet another Made in Italy success.  “I enthusiastically applaud this new initiative," he says, "which sees FITAV, alongside Beretta and FMSI, demonstrating once again that synergy between parties is the road to take in order to develop our much-loved disciplines." An important initiative that follows the announcement of a much-awaited acknowledgement of the World Paralympic Target Shooting Championship,  which the IPC (International Paralympic Committee) has at last included among the recognized disciplines. President Luciano Rossi gave the announcement yesterday with much satisfaction. 

The conference on target shooting promotion was aimed in a similar direction and provided insiders, enthusiasts and shooters with a chance to weigh up the situation, looking for new ways to support a sport that continues to earn Italy numerous Olympic and World medals. 

Sport was also at the centre of attention with the prize-giving ceremonies for target shooting contests that had taken place in the days leading up to the Show. Yesterday and today, the winners of the "Hunters' Shooting Circuit” and the “HIT Show 2018 Trophy” were awarded, held in six competition categories: Olympic Trap, Universal Trap,  Compak, Skeet, Double Trap and Electrocibles Shooting. 



Fiera di Vicenza, 10th - 12th February 2018

The green light this morning for HIT Show at Vicenza Exhibition Centre, invaded from the early hours by a host of hunting art enthusiasts. Waiting to welcome them were 380 companies over a 41,000 m² area and a programme of events dedicated to hunting, target sports and hunting dogs. 

At the opening meeting entitled Italians and firearms: between production and possession, organized by Italian Exhibition Group and ANPAM, Executive Vice President of IEG, Matteo Marzotto, greeted the onset of the Show:

“With determination, a sense of market and attention to the content offered to our customers, we are at the service of production chains while being alien to any political or strictly topical opinions. Some delicate topics are dealt with here, with moderation and intelligence. IEG is doing an excellent job and it will be making every effort to offer business opportunities to companies as well as a quality trade show product for its visitors throughout the year. Not at all costs, but with enormous seriousness because this is a trade show leader in Europe and the companies represent that Italy which is looking to the world markets with a key role in mind." 

The Managing Director of IEG, Corrado Facco, spoke about the consistency of the HIT Show: “We are continuing to grow, by about 14% in 2018. The stands are getting bigger and the quality of the exhibition is becoming higher, just as our capacity to welcome so many visitors into the Centre is improving. It is a success that generates a valuable economic spin-off into the territory, something that is not to be underestimated, considering that, in the first 40 days of 2018, the Centre has already staged two consistent events in this respect.”

During the HIT SHOW opening event, Italian Exhibition Group also announced HUNTING SHOW SOUTH,  a new Show specifically for the central and southern regions. On 7th to 8th April, the elegant and functional Tarì Centre in Marcianise,  between Caserta and Naples, will be hosting hunting and target sport lovers. The initiative is part of IEG's policy to fully meet the needs of the market of reference and the interests of the companies. On Monday, 12th, the first edition of Hunting Show South will be presented to the traders.

At the opening ceremony this morning, ANPAM provided an update of the sector's economic figures, the result of a study carried out by the Faculty of Economics at the "Carlo Bo" University in Urbino, coordinated by professors Fabio Musso, Marco Cioppi, Barbara Francioni and Ilaria Curina.

In Italy the manufacturing of firearms and munitions for civil, sport and hunting use is worth 7.293 billion Euros, corresponding to 0.44% of the GDP, employing 87,549 people, that is, 0.56% of the total Italian workforce and 0.69% of those employed in the manufacturing and tertiary industries. Firearm and ammunition production has increased by 19% compared to 2010, driven by exports which  registered 90.3% (+6.3% compared to 2010).

"The study scientifically quantifies the value of the firearms and munitions industry," said Stefano Fiocchi, President of ANPAM, "which is an authentic leader in the industrial panorama, an expression of Made in Italy manufacturing, driven by exports. It is a healthy industry which is growing in terms of value, employment and productivity and the foreign market acknowledges this by continuing to consider us as their point of reference. The only figures with a  minus sign regard the Italian allied activities market linked to hunting and sports. We only need to align the Italian system to that of the other European countries to give further lifeblood to the sector, which, by the way, has been affirming its international leadership in the production of firearms and munitions for sport for decades. In the last four editions of the Olympic Games, of the 63 medals awarded in the various shooting specialities, 61 were won with Italian rifles and 51 with Italian ammunition. Indisputable top quality products on a worldwide scale."

The Prize-giving Ceremony of the Degree Awards, organized by ANPAM and Italian Exhibition Group, followed the conference. 

Tomorrow will see the highly popular HIT Dog Show with the best hunting dogs. Hall 4 will become a spectacular "parade" for our four-footed friends in the 41st National Dog Show of Vicenza CAC (Certificate of Attitude to Championship) only for groups 7-8- 10. Taking the spotlights will be those belonging to breeds of dogs linked to hunting in its various forms. Not just a simple national show but "Special Shows" that will allow only the very best to win the essential title for obtaining the Italian Champion of Beauty and Social Champion of Beauty and Conformity to the Standards diplomasThe staging of this magnificent dog parade is organized in collaboration with the Circolo Cinofilo Vicentino (Vicenza Dog Circle).

Sport is also playing a leading role at HIT Show with the participation of Italian Team Champions. The conference on  promoting sports will take place tomorrow at 10 am in Giotto B Room. Guests of honour will be Roberto Di Donna, gold medallist at Atlanta 1996 in the P10 and currently the Uits coach for the young, Jessica Rossi, gold medallist at London 2012 in Women's Trap, Alessia Iezzi, winner of the World Cup final in 2017. Also intervening will be Sergio Carella and Adriano Lonardi (Fitav), creators of the “Linea Verde-Target shooting in schools” project, Felice Buglione, (President of FIDASC), Antonio Perrone and Eugenio Fasulo, President and Vice President of the Italian Dynamic Shooting Federation. Event organized by Armi e Tiro in collaboration with IEG.

At 11.30 am in Hall 7.1 Tiziano B Room, Assoarmieri will be holding a legal-themed conference entitled “Legitimate defence and legitimate possession of firearms: a balance to be defended. Important sector authorities will be fathoming the legal-scientific aspects of the legitimate defence theme: Prof. Gian Luigi Gatta (Milan University), Biagio Mazzeo (State Prosecutor at the Court of Lanusei), Emanuele Paniz (ballistics expert), Major Giuseppe Bertoli (Commander of the Vicenza Carabinieri Provincial Command Investigation Force) and Professor and Lawyer, Ugo Ruffolo. Chairing the meeting will be lawyer, Antonio Bana, President of Assoarmieri. 

The international Show for hunting, target sports, individual protection and hunting dogs, organized by IEG - Italian Exhibition Group, will continue until Monday, 12th February, at the Vicenza Exhibition Centre. 

Rounding out a heavy show schedule to kick off the new year, Sellmark Corporation recently announced plans to exhibit at IWA Outdoor Classics 2018, in Nuremburg, Germany, scheduled for March 9 – 12, 2018. During the international show, Sellmark will be showing off three popular brands: Sightmark, Firefield and 12 Survivors.

“We believe IWA 2018 will help our team grow existing relationships, realize new opportunities and better position Sellmark in the European market,” stated Sellmark President, James Sellers. “Hunting and shooting is ingrained in European culture. We’re proud to support such an esteemed culture while also enhancing overall outdoor experiences.” 


Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; LoPro laser/light combos and a handful of precision optic designed to help shooters achieve their long-range goals.


Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dots, Impact reflex sights, Carbon series range and rifle bags, Stronghold bipods and more are expected to be showcased throughout IWA Outdoor Classics 2018. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories.

12 Survivors

When it comes to IWA Outdoor Classics 2018, 12 Survivors is GO READY. You might be ready for the big show but when it comes to 2018’s post-IWA off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned.

If you plan to attend IWA Outdoor Classics 2018, please take the opportunity to stop the Sellmark Corporation booth, visit with company representatives and learn more about Sightmark, Firefield and 12 Survivor products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to stop by or schedule an appointment by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.

About Sellmark

Sellmark is dedicated producing industry-leading outdoor lifestyle products and brands and continues to grow market share in more than 50 countries, including many quality retailers in every state across the U.S. To date, Sellmark products and brands have been sold in more than 5,000 locations around the world. Sellmark "Brands that Sell" include Sightmark, Firefield, 12 Survivors and Southern Crossbow. For information about any of these brands or products, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.


A Home-Run Lineup of 2018 SHOT Show Retailer Education

By John McNamara, NSSF Senior Director, Retailer Services

As the Senior Director of Retailer Services for NSSF, I and my team spend months curating the topics for SHOT Show University and SHOT Week’s Retailer Seminars, and then recruiting top-level speakers who can pass on their subject-matter expertise to our retailers and range owners. Both educational forums are always sell-outs (with many of the Retailer Seminars at standing-room only), and they both have overwhelmingly positive reviews post-show. That makes each year hard to improve one—but we think we did just that with the 2018 lineup.

SHOT Show University

As always, there are four learning tracks to SHOT Show University: ATF Compliance, Retailer 101, Range Operations and our advanced Master’s Class. Anyone can participate either fully in a dedicated track or pick and choose the session across the tracks that best suit their needs.

  • ATF Compliance—This track is a great one for startup FFLs and recently on-boarded FFL counter staff and records keepers who will regularly hand form 4473s and A&D books. It is also a great refresher for experienced FFLs. All four sessions will be moderated by NSSF Compliance Consultant Team Members Wally Nelson and Harry McCabe and include:
    • o The 4473 and You—9:45-10:45 a.m.
    • o The Next Piece of the Compliance Puzzle: The A&D book—11:00 a.m.-12:00 p.m.
    • o Winning the ATF inspection—1:00-2:00 p.m.
    • o NFA Compliance—2:15-3:15 p.m.
  • Retailing 101—A track designed for FFLs of all experience levels from startup to well-established, this track focuses on best business practices. Sessions include:
    • o Dealer Liability for Firearms-Related Injuries—9:45-10:45 a.m.—moderated by Kutak Rock, LLP’s Joe Kavan.
    • o Buying vs. Leasing: Everything in Life is Negotiable—11:00 a.m.-12:00 p.m. Moderated by small-business expert Robbie Brown.
    • o Technologies, Trends, Services and Tools Every FFL Needs to know—1:00-2:00 p.m. Moderated by technology consultant Gene Marks.
    • o Evaluate the Health of Your Business—2:15-3:15 p.m. Moderated by small-business expert Robbie Brown.
  • Range Operations—Whether you’re a veteran range operator, looking to establish your first or adding on and expanding your current firearms range, this is the place you want to be. Sessions include:
    • o New Range Technologies—9:45-10:45 a.m. Moderated by veteran firearms retail expert and NSSF Range Committee Doug VanderWoude.
    • o Evolution of the Modern Range—11:00 a.m.-12:00 p.m. Moderated by the managing member of NexGen Range Consulting and NSSF Range Action Specialist Team Member Jeff Swanson.
    • o Growing Your Membership by Harnessing the Power of Technology—1:00-2:00 p.m. Moderated by EZFacilty Product Manager Mike Vidal and best-selling author and membership expert Erik Charles Russell.
    • o Data Collection for Small Businesses—2:15-3:15 p.m. Moderated by professional range consultant Bryan Stear.
  • Master’s Class—Designed for established retailers and range owners, especially those who’ve “seen it all, done it all,” this track features four sessions sure to innovate and invigorate, including:
    • o Leadership Through Influence—9:45-10:45 a.m. Moderated by Pete Smith, professional development coach and owner of the leadership development firm SmithImpact.
    • o New Media Marketing—11:00 a.m.-12:00 p.m. Moderated by internationally sought-after technology and social media speaker Frank Furness, CSP.
    • o Maintaining Retail Relevancy—1:00-2:00 p.m. Moderated by AcuSport’s Director of Retail Development/Business Consultant Hank Yacek.
    • o Your Exit: How Smart Business Owners Are Rapidly Building Their Organizational Value—2:15-3:15 p.m. Moderated by perennial SHOT Show University speaker favorite Gene Marks.

Taking place Monday, January 22, the day before the show opens, the forum begins with an impactful keynote address by shooting superstar and industry ambassador Julie Golob, who will be discussing employee engagement and retention. Closing out the 2018 SHOT Show University will be keynote speaker John O’Leary, author of ON FIRE: The 7 Choices to Ignite a Radically Inspired Life, which became an instant No. 1 National Bestseller when it sold 30,000 copies in its first week of publication. Some people know how to grab your attention. Others know how to grab your heart. John O’Leary does both—and once you hear him speak, you’ll know there’s almost nothing in your life you can’t overcome.

Retailer Seminars

We know that not everyone can attend SHOT Show University, just as we know there’s more opportunities to learn than we can possibly offer in the University’s single day. The solution to both is our lineup of Retailer Seminars taking place throughout Tuesday, Wednesday and Thursday of SHOT Show:

  • Tuesday, January 23
    • o Navigating the NICS Background System—9:00-10:00 a.m. Presented by FBI NICS professionals Marc Chamberlin and Eric Moore.
    • o Using YouTube and Digital Paid Ads to Grow Your Small Business—10:30-11:30 a.m. Presented by technology expert Ron Weber.
    • o Black Guns Matter: Engaging Urban Communities in the 2nd Amendment Fight—1:00-2:00 p.m. Presented by Solutionary Hip Hop artist, founder of Black Guns Matter, and 2nd Amendment advocate Maj Toure.
    • o Handling the Good and Bad of Today’s Media—2:30-4:30 p.m. Presented by Baldwin Media Marketing, LLC owner Ann Baldwin and Patriot Outdoors President Stephen Powell.
  • Wednesday, January 24
    • o Building a Company Culture That Sets You Apart From the Competition—9:00-10:00 a.m. Presented by Blackstone Shooting Sports owner Taylor Hayden.
    • o Negligent Entrustment of a Firearm: A Problem You Don’t Want to Have—10:30-11:30 a.m. Presented by NSSF Compliance Consultant Team Member Wally Nelson and Renzulli Law Firm partner Chris Renzulli.
    • o The 21st Century Role of the Lawyer in Retail Firearm Compliance—1:00-2:00 p.m. Presented by FFLGuard National Coordinating Counsel Chris Chiaffulo.
    • o ATF Town Hall Meeting—2:30-4:30 p.m.
  • Thursday, January 25
    • o Hiring the Productive and Legal Way—9:00-10:00 a.m. Presented by human resources consultant Wendy Christie and staff management expert Thomas “Mack” Brennan.
    • o Understanding the Current Customer Base via NSSF Research—10:30-11:30 a.m. Presented by Jim Curcuruto, NSSF Director, Research & Market Development.
    • o Operation Secure Store—1:00-2:00 p.m. Presented by NSSF Security Consultant Team Member Bill Napier and Chief of ATF Special Operations Division Thomas Chittum.
    • o Integrated Operations and Compliance in the Small to Mid-Size Manufacturing Sector—2:30-3:30 p.m. Presented by Orchid Advisors CEO Jon Rydberg and Philip Milks, Esq.

We encourage everyone reading SHOT Business to visit, click in the “Education” heading at the top of the page, and peruse the complete session details and speaker biographies for both SHOT Show University and our Retailer Seminars. When you’ve completed registration to attend the show, just log in to your account at and add the courses you need to your shopping cart. Many sessions are near sell-out now, as is SHOT Show University, so it’s important to make your reservations now. We’re looking forward to seeing you in Las Vegas!


Alien Gear Holsters has initiated a nationwide (America) dealer program to offer holsters in brick-and-mortar retail environments in every state.

The program marks a transition in the brand's once-solely online business model as the company increases the availability of its popular ShapeShift Modular Holster System in physical storefronts across the U.S.

The dealer program is a reaction to increased consumer demand, and allows customers to physically hold and test the holster in their local shop before purchasing.

"Gun shops across the U.S. are stomping grounds for gun owners," said Alien Gear Holsters Sales Representative Josh Mitchell. "Putting our holsters in their hands at retail locations simplifies the buying process, in a comfortable environment."

Wholesale dealers may apply for the program at: and there are several incentives in the program.

Alien Gear Holsters will not enforce a minimum or maximum order limit, will provide current lead times on all orders shipped and will offer situational wholesale discounts upon review of retail applicants, regardless of store size.

Dealers have the option to carry the ShapeShift Starter Kit, the Shift Shell Kit or Cloak Mag Carriers.

The online business will continue to operate primarily through its website in conjunction with the new retail program.

UK-based company Edgar Brothers has appointed Robert Dunlea-Jones from Cheshire as their new field sales manager for northern England and Scotland.

Rob joins Edgar Brothers from a sales management background and has experience in target rifle, clay and game shooting and is also highly experienced in ammunition re-loading. Shooting from the age of 13, Rob applied for his first FAC at 14-years old. As someone passionate about shooting sports, Rob has competed in county and regional .22 precision rifle competitions and enjoys nothing more than a day’s deer stalking. Following a long career in the military, Rob continues to serve as a Major in the Queens Own Yeomanry reserves.

Within his new role, Rob will be responsible for managing Edgar Brothers’ trade accounts in northern England and Scotland, visiting accounts and developing relationships with dealers. Working in partnership with the Edgar Brothers’ sales desk, Rob will be the key point of contact for his accounts to place orders, arrange product viewings or help answer any product-related questions.

Discussing his new appointment, Rob commented: “My role is to maintain professional business relationships with our clients, to be that honest and genuine person people can trust to provide accurate information. I want to develop a good rapport with my accounts that will continue business relations with Edgar Brothers for another 70 plus years.”

If you have an Edgar Brothers trade account and have any questions, orders or queries, please feel free to contact Rob direct, by emailing: This email address is being protected from spambots. You need JavaScript enabled to view it. or please phone: +44 7393 018431. 

David Blenker has been promoted to chief executive officer (CEO) of Taurus Holdings and its subsidiaries. Taurus USA encompasses the popular Taurus, Rossi, and Heritage Manufacturing product lines.

Blenker has spent the last 27 years of his career at Taurus USA, with over 20 years serving as Chief Financial Officer (CFO). During his tenure, Taurus has grown to become a leading firearm brand in the United States.  “I’m honored to have been selected as CEO of Taurus USA. I take great pride in being part of this family for nearly three decades,” states Blenker.  “We have a very dedicated work force that is committed to making Taurus the top brand and I’m excited to be leading the team with this vision.”

Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”.

With Sellers at the helm, the Mansfield-based optics company has seen vast growth in 2017, starting up a new European office in Bulgaria earlier this year. This, coupled with an aggressive sales increase, makes it no surprise that Dianna is being honored alongside some of the sharpest and most renowned women in the Lone Star State, if not the entire country.

The event honors outstanding women in the state of Texas who are being recognized for their significant accomplishments in business, as well as their civic and social contributions. Each woman honored is a trailblazer in their area of business, but it is their dedication to family and the community that makes them stand out. Dianna Sellers is no exception, heading a successful company in an area of business historically dominated by males.

The New Eley Hawk 2018 113th limited edition shooter's diary is now available to order directly from Eley Hawk and will be available this week in gun shops around the UK.

The tradition of the Eley Hawk Shooters diary continues as it has now reached its 113th edition. The diary is slightly smaller than 2017 it now measures 9.0 cm wide by 12 cm high. It is available to purchase in boxes of 18 or in singles at £5.95 plus postage and packaging. 
The diary is printed in full colour and has been totally updated to reflect the modern shotgun shooting enthusiasts passion. 


Since 1828 Eley have been producing the finest quality cartridges in Great Britain. A truly Iconic British brand with a rich heritage that has been carefully built on over time for nearly 200 years. No other brand of cartridges in the UK has the depth of history which has made Eley one of the best loved brands for generations of shooters in Game and Clay shooting.

NovX enters the industry with the Don Coffey Company representing its recently introduced ammunition line.

On the heels of one of the most innovative announcements in the history of ammunition, with the marriage of two outstanding technologies, comes the announcement of a working partnership between NovX and the Don Coffey Company, a national representative group within the firearms industry.

Phil Lillo, CEO/Owner of the Don Coffey Company comments, “After seeing the ballistic results from this ammunition and the vision of NovX, with new product introductions we see a perfect fit with our two companies. NovX is a high-quality brand of ammunition that combines stainless steel and copper polymer creating a faster, lighter weight round with many benefits for concealed carry, training at the range or shooting competitions. Retailers will be impressed with not only the bullet performance but their attention to packaging and how well it will look on the retail shelf.”

“The Don Coffey Company brings years of sales expertise, along with their desire to provide distributors and retailers with the finest products in the industry. The Don Coffey Company has a great reputation for building communicative relationships between the manufacturer and the retailer with integrity, determination and passion for the industry,” states Scott Shultz, CEO of NovX.  “We are extremely happy to be working with a group that has common business philosophies which are to provide great products and stand behind them with great customer service.”


The NovX brand of ammo has been specifically created by Timberghost Tactical, LLC, a Georgia-based company, and combines stainless steel casings with poly/copper projectiles creating a new class of ammunition that is ballistically superior. Reduced Recoil. Match grade accuracy. Devastating wound channels.




To increase its service level to customers, Bering Optics has established a Service and Repair Lab in Huntington Beach, California.  Opened in June, the facility is equipped with advanced testing and calibration equipment, and operated by an extensively trained, experienced staff who specialize in optical systems including advanced night vision and thermal imaging systems.

The lab will function as a service and repair facility to enhance the post-sale experience for Bering Optics customers, providing the purchaser with expert service during the warranty period as well as full-service support after the warranty expiration. Not only will the new lab enhance the strong value of Bering Optics products, the lab will also accept inquiries for service of night vision devices made by other manufacturers, which might be out of warranty.

Bering Optics founder, Boris Belyakov stated:  “We have been getting inquiries from customers all over the Unites States for repairs of night vision devices they purchased years ago, so offering this option was a logical extension to the services we already provide.”

The range of services include image intensifier replacement, realignment and recalibration, professional cleaning and other services to get the device back into proper working condition and extend the life of the product.


Based in Irving, Texas, Bering Optics is a U.S. designer and manufacturer of professional grade, high-quality night vision, daytime optics and thermal imaging solutions.  The company's product lineup includes Night Vision(Digital, Day/Night Optics, Gen 1, 2+ and Gen 3), Thermal Imaging and infrared systems, Hunting and Tactical Riflescopes, Reflex Sights, and a variety of optical accessories. The competitively priced products are designed for Commercial, O.E.M., Law Enforcement and Military applications.

T: +1 817 453 9966

E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Kahr Firearms Group (KFG) has promoted Jodi DePorter to director of marketing for the firearms group. DePorter will assume her new duties beginning October 1, 2017.

DePorter had recently been the national sales manager for Kahr Firearms Group and has been with the company since 2006. Prior to that, she held marketing positions at both ArmaLite and Springfield Armory. In her new role at Kahr Firearms Group, she will be responsible for all marketing services for the three brands: Kahr, Thompson/Auto Ordnance and Magnum Research. Jodi will oversee all public relations, media, marketing, as well as working with gun writers on field and test firearm evaluations.

“Jodi has always demonstrated her willingness to do whatever is necessary for the company to succeed” stated Frank Harris, VP of sales and marketing. “She has an extremely strong knowledge of firearms and understands the ebb and flow of our industry as well. In the years that I have worked with her, she has been a great asset to the Kahr Firearms Group.”   

“As the national sales manager at KFG I really enjoyed working with our sales team and with our many dealers and distributors,” says DePorter. “It has been a very rewarding experience, and from that experience, it will truly help me as I step into my new role in marketing. I feel confident that my strengths in sales will also prove useful in my role as the director of marketing.”

To reach Jodi, contact her at This email address is being protected from spambots. You need JavaScript enabled to view it..

W: or or

Top UK-based shooting distributor John Rothery Wholesale has released its 2017 Trade Catalogue.

The catalogue is packed full of best selling products and brands available in the UK Country Sports market.

Thanks to new and ongoing distribution deals, the 2017 catalogue also includes products from more big names in the trade including Savage Arms, Chiappa, Umarex, Frankford Arsenal and Hornady.

As well as new brands, there is also a wide range of new products from Lincoln Shotguns, Cometa Airguns, Primos Hunting, MTM Case-Gard, Caldwell, Plano and Peltor to name but a few.

All new products can be viewed in one place online at e NEW PRODUCTS category lists everything mentioned above and more, consumers can use the online dealer locator to nd their nearest retailer to make a purchase.

For the trade, the new catalogue is available online on the John Rothery Wholesale website. It can be downloaded as an eBook, perfect for viewing on tablets and other mobile devices. Trade customers can also download a complete catalogue displayed with the price list for each page.

Cult New Zealand hunting and outdoor clothing brand Swazi Apparel has recently established five new authorised retailers, in addition to their two existing longstanding retailers; strategically placed across the UK and Ireland.

New stockists include Swillington Shooting Supplies Ltd in Yorkshire, Farlow’s in Central London, Bushwear in Perth and Stirling, Scotland, Fin & Game in Kelso in the Scottish Borders and Ballistech in County Wexford, Ireland. The longstanding authorised Swazi stockists are Tamarak Outdoors in Lancashire and Woodlore/Ray Mears in East Sussex.

With the establishment of these stockists, UK customers will be able to obtain expert advice on Swazi’s full range, which includes the shooting industry’s award-winning Tahr XP anorak and bestselling Rifleman smock.

All products are designed, tested and produced in the Swazi factory in Levin, nestled under the Tararua Mountains on New Zealand’s lower North Island.


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ELEY Ltd, the leader in premium rimfire .22LR manufacturing, has made significant investments in .22LR rimfire benchrest and competition segments within the USA. 

ELEY has partnered with American Rimfire Association (ARA) and Professional Shooting League (PSL) to help promote, develop and manage one of the fastest growing rimfire competition segments worldwide.  The ARA and PSL competitions are the foremost authority of rimfire benchrest organizations within the United States, and with the investment from ELEY will develop and produce a highly-desired competition for the demanding shooters.

Benchrest is the pinnacle of precision for .22LR rimfire competition, as such ELEY has identified the need to help expand this ever growing, exciting and demanding sport.  “This support by ELEY, will help us bring .22LR benchrest to the forefront of shooting competitions,” says Dan Killough, director of ARA & PSL.  “With the expansion of benchrest, it gives shooters a platform to enjoy and participate in rimfire competition that previously may not have been available to them,” stated Mike Corkish, director of sales for North America.


Le Chameau has proudly announced the launch of its first global brand campaign. The purpose of the campaign is to encourage people to enjoy an even better experience outdoors as well as highlight the brand’s authentic roots within the countryside community.

David Robinson, Le Chameau’s CEO, commented: “Excellent boots help you achieve excellent moments,” he said, adding: “Customers who know our brand may appreciate the comfort, performance and durability but may not understand how we achieve this. Our uncompromising commitment to materials, design and craftsmanship has resulted in a premium collection of footwear products famous for their comfort and durability.”

The brand campaign was produced in the Vosges mountain region of France, and features some of the iconic and new innovations that have built the reputation of Le Chameau. The campaign also features stories from Excellence Connoisseurs - a mix of sporting professionals, land and wildlife management experts, country life influencers and trend setters, writers and photographers, who all enjoy their country passions. Each Excellence Connoisseur has achieved a personal or professional level of excellence using Le Chameau.

As of August 2017, the campaign will be rolled out globally in core Le Chameau markets: Belgium, France, Germany, the Netherlands, USA and the UK, supported by a significant media investment. The campaign will reach across print, digitally, in-stores and social media through the autumn and into 2018.


Le Chameau was founded in 1927 by Claude Chamot. Le Chameau is French for The Camel, a name inspired when Claude Chamot opened a rubber boot factory in Morocco in 1949.

Today Le Chameau Maîtres Bottiers [master bootmakers] still handcraft rubber boots from a factory in Morocco. In addition, Le Chameau have launched an innovative range of waterproof and breathable leather boots which have been developed to offer class leading performance and comfort.

Sporting rifle manufacturer Stag Arms has been bought by White Wolf Capital LLC, a private investment firm.

White Wolf focuses on management buyouts, recapitalizations and investments in leading middle market companies in the Defense Industry and Manufacturing market segments, in February 2016.

It is thought that the takeover will allow Stag to improve its distribution channels and to expand its R&D capabilities - developing new platforms and products with a higher degree of innovation and engineering for the end user.

Stag offers 100 per cent American made, left and right-handed MSR platforms.

"One of the main reasons we were so excited about Stag, was largely in part because of their reputation with their customers," stated Elie Azar, managing director of White Wolf. "We have always known Stag to maintain a foundation of reliable products and customer service, no matter what the situation."

White Wolf Capital is no stranger to the firearms industry, having previously acquired Aero Precision, Ballistic Advantage, VG6 Precision and Fall Machine, Co., to name a few.

"We are very excited to add Stag to our portfolio of outstanding companies in the firearms industry,” continued Azar. “Stag is an iconic brand with a well-deserved reputation for product excellence and world-class customer service. We look forward to partnering with Stag's strong management team and employees to grow the Company through new and innovative product offerings. In addition, we are delighted that Mark Malkowski, Stag's founder, has agreed to remain engaged with the Company as a consultant. Mark's deep knowledge of the industry will be invaluable as we build upon the excellent foundation that he put in place."

Malkowski commented, "It is with great enthusiasm that I hand off ownership of Stag to the White Wolf team. I feel fortunate to be able to transition the business I started from scratch to a team that shares my philosophy and passion for the industry and who recognizes the exceptional capabilities of Stag's dedicated employees."

In a bid to reduce the number of illegal firearms in the country, Australia will be introducing a three-month gun amnesty.

The Justice Minister for Australia, Michael Keenan, said that from July 1st 2017 citizens can hand in illegal firearms without the threat of prosecution.

"We are living in a time when our national security environment has deteriorated. Unfortunately, we have seen, through terror attacks in Australia that illegal guns have been used," said Keenan.

The country already has some of the world's toughest gun control laws, mainly introduced after the 1996 mass murder in Tasmania when a gunman killed 35 people.

Semi-automatic rifles, semi-automatic and pump-action shotguns are all banned in Australia and the country also has a very restrictive system of licensing and ownership controls.

A report from 2016 claimed that there were 260,000 illegal firearms in Australia, some of which were used to radicalize locals to commit attacks.

American company Hodgdon has named Steven M. Kehrwald as its new president and CEO. Kehrwald will be the third president and CEO in the company’s 70-year history.

Kehrwald has a long track record of innovation and business success in his career, with shooting industry stints at Federal Cartridge Co., Winchester Ammunition, Beretta USA and Vista Outdoor.

“We’re moving from a position of strength to transform Hodgdon for the future,” JB and Bob Hodgdon said. “Steve Kehrwald is a terrific choice to lead our company during this transformative period for the shooting industry and the reloading space. His track record of building brands, energizing teams, and creating shareholder value makes him an ideal fit for our unique, customer-centered culture. We are thrilled to welcome him to Hodgdon to lead us into the future.”

Kehrwald commented: “I am extremely excited to join the Hodgdon family and the entire Hodgdon team to create an even more dynamic and customer-centric Hodgdon that supports the handloading community around the world. As a long-time member of the shooting sports industry, I have developed a deep appreciation for Hodgdon’s people, values and heritage and look forward to working together with the Hodgdon team.”

Former Hodgdon president and CEO Tom Shepherd will stay on in a consulting role through December 30, 2017, when he will retire and transition into the Chairman of the Hodgdon Board of Directors role. 



O.F. Mossberg and Sons, Inc., America’s oldest family-owned and operated firearms manufacturer, has announced the transition to a dedicated sales force, effective July 28, 2017.

Over the next few months, Mossberg will be expanding its team of regional sales managers and will have dedicated personnel to service distributors, dealers and retail outlets with Mossberg products exclusively.

In making this announcement, John MacLellan, vice president of sales & marketing, expressed his appreciation to their manufacturer sales representatives, The Evans Group. “Mossberg has enjoyed an excellent relationship and many successes over the years with The Evans Group. Our decision to transition to an internal sales force is not a reflection on their efforts.” MacLellan continued, “We appreciate the support of The Evans Group and wish them the best in their continued efforts in the sporting goods industry.”

“The net result will be that Mossberg will have a dedicated sales organization that will focus exclusively on growing our firearms business with all of our customers; developing initiatives to increase sales; and working to enhance the Mossberg brand,” commented MacLellan. “We continue to evolve as a firearms manufacturer and are committed to providing the best possible service to distributors, dealers and retailers, while maintaining laser-focus on the growth of our brand.”


With the continued success of Hawke Sport Optics as one of the fastest growing optics brands in the US market, the company has strengthened its operation with the appointment of eight new team members.

The new team members are joining Hawke with a combined 130+ years extensive experience in the outdoors industry from all over the US, bringing with them drive and passion.

In-line with this Hawke is implementing its largest marketing campaign ever, including TV sponsorships on all the major outdoor and streaming channels, expansive national and regional print advertising, social and digital marketing, and aggressive consumer promotions seeking to increase Hawke’s presence and helping to communicate the brand with current as well as prospective customers.

Commenting on Hawke’s growth in the US market new Vice President of sales & marketing, Kevin Sheehan, says, “I am thrilled to be involved with this market leading optics manufacturer at such an exciting time in the expansion and strategic development. I look forward to working with our USA sellers and continuing to grow awareness of the quality and value of the Hawke products".


Gene Lumsden and Partners have announced that Rick Hanke will be the chief executive officer and president of Legacy Sports International and Reno Cerakote & Hydrographics.

Legacy Sports International brand portfolio includes Howa Rifles and Actions, Lithgow Arms Rifles, Nikko Stirling Optics, Escort Shot Guns, Pointer Shot Guns, Webley & Scott Rifles and Air Guns and Citadel Hand Guns.

Rich joins Legacy Sports International with 20-years expereince in the wholesale sporting goods distribution industry and 15-years in the mass retail industry.

Before joining Legacy Sports International, he spent two years as director of sales national accounts for United Sporting Companies, a privately held $1B shooting sports distributor developing the mass retail sales division on the west coast of America.

Prior to United Sporting Companies, he served as senior vice president of sales & new business development with Maurice Sporting Goods a $300M privately held company. Hanke directed a wide range of strategic initiatives to successfully leverage the company's core competencies in assortment planning, marketing, private brand development and operational excellence. He was also instrumental in the acquisition of Western-Hoegee a west coast wholesale sporting goods distributor in Southern California, strategically layering all aspects of the distributor business onto the Maurice Sporting Goods distribution platform in Reno, NV.

Hanke's experience also includes Vice President of store operations at CT Farm & Family Center a $200M privately held agriculture retail company.

An active community member and outdoor enthusiast Hanke has served on the board of Northwest Sportfishing Industry Association, an active member of the NRA, Pheasants Forever and HOG [Harley Davidson Owners Group].


At its April meeting, the Archery Trade Association’s board of directors adopted a bylaws change that impacts which archery equipment can be displayed or advertised at the ATA Trade Show. These changes take effect immediately, which means the 2018 ATA Trade Show will be governed by these bylaws.

The specific change states:

“By way of further definition, a bow is considered a Product if it uses a limb and string system to propel an arrow.  Any bow that does not meet this definition is not considered a Product, and may not be displayed or advertised in any way at the Corporation’s Trade Show.”

The change is an extension of the archery equipment definitions the ATA Technical Committee developed in 2016, adopted by the ATA board of directors and currently available on the Position Statements page of the ATA website. The position statement on airguns that shoot arrows states in part: “The ATA was asked by its members and representatives of state wildlife agencies for its opinion regarding whether airguns that shoot arrows constitute archery equipment. While the ATA certainly recognizes that airguns that shoot arrows are innovative pieces of shooting equipment, these types of airguns nevertheless lack basic components of standard archery equipment (e.g., a string system and limbs). For this reason, the ATA does not consider airguns that shoot arrows to be archery equipment.”

“We look forward to working with all exhibitors to minimize any potential problems regarding exhibiting at the 2018 Trade Show,” said ATA president and CEO Jay McAninch. “This is why we’re providing information and guidance well in advance of the Show.”

Success for the nature and outdoor activity Festival organized at Grosseto (2nd-4th June) by GFI, a subsidiary of Italian Exhibition Group, with the participation of Grossetofiere and CNCN

Game Fair, an increasingly popular Italian show, celebrated its 27th edition with an increase of eight percent with regards to visitor numbers.

The show, which took place in Tuscany on the 2nd to the 4th June, had an attendance of almost 17,000 enthusiasts during the three days in the name of nature and sport, country lifestyle and outdoor living.

Pete Brownell has been elected president of the National Rifle Association.

An NRA Life Member since birth, Brownell is the chief executive officer of the family-owned firearm and firearm accessory retailer Brownells. He brings a record of leadership, a passion for the outdoors and shooting sports traditions, and vigor to protect and defend the Second Amendment.

Brownell was elected to the NRA Board of Directors in 2010, and has served as Chairman of the Membership Committee, and a member of the Finance, Law Enforcement Assistance, Publications Policies, and Sport Shooting Committees.

Brownell is also former chairman of the Board of the National Association of Sporting Goods Wholesalers and a former member of the U.S. Army's Command and General Staff Foundation Board. Outside the office, he is an accomplished athlete and avid outdoorsman.

"It's an honor and privilege to serve the five million members of the National Rifle Association of America. I am humbled to serve alongside Wayne LaPierre – the true heart and soul of this Association and to walk in the footsteps of my predecessors," said Brownell. "I'm a proud NRA member from day one who grew up with a passion for guns, our rich hunting heritage, and a passion to strengthen our Second Amendment."

Brownells COO/CFO Chad Martin will lead the Brownells family of businesses on a day to day basis, while continuing to work closely with company owners Pete & Frank Brownell.


Newly-formed optics company Styrka has selected More & Molloy to represent its growing line of high-quality optics in 13 Western States of America.

"More & Molloy are a dedicated member of the firearms and outdoor industry and they will be a huge help to us in the Western States," said Styrka national sales manager Brad Gross. "They do a fine job of getting shooting sports merchandise into the hands of everyone from the smaller, independent dealers to the Big Box retailers, as well as distributors.

"We're really looking forward to promoting Styrka's binoculars, rifle scopes, red dots and spotting scopes in our territory," said Curt Wankier, owner and president of More & Molloy. "Our Western states have large numbers of recreational shooters and hunters, both of which will appreciate Styrka's top quality and very affordable optics."

All Styrka optics are covered by the "Styrka Pride" warranty. Anyone who has a problem with their Styrka optic will have it fixed or replaced. Plus, once a year, people can send in their Styrka optics and the company will clean and tune them as needed, all for no charge.


Flint River Armory (FRA), designer and manufacturer of the innovative CSA45 pistol-caliber weapons system, has teamed up with Blue August LLC for media and public relations needs.

Blue August will assist FRA in public relations efforts as well as editorial presence for the brand. Together, Blue August will help FRA raise brand awareness, as well as increase media coverage of products and company news.

"We are excited to be working with Flint River Armory," says Josh Sykes of Blue August.

"They have shown that they have a lot to offer in this industry, and we are honored to help spread the word about this company and their products."

"We are very excited to now be working with Blue August," says John Heikkinen, COO/VP of Operations at Flint River Armory. "Because the CSA45 is so new and different, it's going to take a professional effort to share the unique qualities and revolutionary features of this PCC platform. And we are confident we've chosen the right PR firm to do this."

Kahr Firearms Group is proud to announce a sponsorship agreement with John ‘Tig’ Tiegen. As a sponsorf Kahr Firearms Group, Tiegen will serve as a representative of the brands to include: Kahr Arms, Magnum Research and Auto-Ordnance and will participate in promotional appearances, shooting events, and for demonstration and instruction in firearm classes.

“As a veteran and an honored military hero, Tig adds great value to the Kahr Firearms Group brand, especially at a time when the war on terrorism looms on and the U.S. continues to come together in solidarity to support our troops” stated Frank Harris, VP of sales and marketing, Kahr Firearms Group. “Tig’s skills, life experiences, and knowledge of firearms blend well with what we represent here and it is an honor to be working with him.” 

Leading UK-based airgun manufacturer Air Arms has undergone a major overhaul of its website.

The new site sports a black, white and grey layout featuring Air Arms’ iconic red and blue logo. The easy-to-use navigation bar links to Products, Articles, Dealerships, Merchandise, News, Ambassadors, Customer Support and an ‘About Us’ section. Air Arms’ Heritage video takes centre stage on the homepage, taking viewers through the airgun manufacturer’s history.

The new-look website keeps Air Arms enthusiasts up to date with the latest news, developments and ambassador achievements. The dealership locator lists all Air Arms retailers and customers can seek help from the Support page, which contains air rifle manuals, a ‘Contact Us’ section and the brand new Warranty Submission section, where customers can rectify any issues directly through Air Arms.

Take a look at Air Arms new website at:

Bevin Lesueur will take over Umarex’s market support for the UK and Ireland as area sales manager. 

In order to do justice to the huge significance of the markets in the UK and Ireland Umarex has decided to provide improved support by means of a special area sales manager. 

An Umarex spokesperson said: “Bevin already cooperated closely and confidently with Umarex while he was working with another Umarex distributor before accepting a new challenge in the year 2013. He is already familiar with the Umarex products and during his previous work he has gathered wide experience in the UK market. An extensive training programme will of course be held in our headquarters in Arnsberg in the course of the next weeks.”

The key task for Bevin is to support the market directly on-site and to assume an advisory and supporting function for the distributors who for their part support the specialised trade. He will also be the point of contact for the authorised specialist dealers for any problems, questions or suggestions they might have regarding the Umarex range of products. The direct support of the specialised trade still rests solely with the official distributors and their respective sales teams. 

One of the first steps will be restructuring the Airsoft distribution in the UK, after Armex and Umarex agreed to discontinue the distribution of Airsoft products through Armex to the specialist trade. The distribution of airguns and other product lines will currently continue unchanged through the two distributors Armex and John Rothery/Bisley Wholesale. 


Anthony ‘Trigger’ Alborough-Tregear has been appointed as managing director of Westley Richards & Co Ltd.

Following the death of Westley Richards’ managing director Simon Clode in December last year, his right-hand man and former director of operations, Anthony ‘Trigger’ Alborough-Tregear, has been appointed as the new MD of the iconic British gun and rifle makers in Birmingham. 

This will come as no surprise to anyone who has had any contact with Westley Richards in recent years; Trigger has been an integral part of the business. “I am greatly honoured to have been appointed as the new managing director of Westley Richards, one of the world’s most iconic and prestigious gun and rifle makers,” says Anthony. 

“Obviously, the position comes with enormous responsibility and pressure to maintain and uphold the reputation and standards that have been set over the past two centuries; however, I have every confidence that the future of this great company is a bright one. 

“We have some tremendously exciting plans in the pipeline, and I am certain that with such a great team we will continue to break new ground, exceed expectations and uphold the Westley Richards legacy of producing the finest guns and rifles that money can buy.”

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UK-based gun-care specialist Napier of London has created Napier of London New Zealand Ltd to directly serve the New Zealand industry.

The company will run out of Hawkes Bay and products will be bulk shipped from the UK, where they are designed and manufactured, to make sure all products are available and at the very best prices.

Steve Rowe, Napier’s managing director, said: “Our loyal customers in New Zealand could not always enjoy the features and quality of Napier products.

“Understandably, it is a long way to ship. Importers are often reluctant to carry such a large range of items or stock. This in turn inflates the local prices and reduces the options for consumers. We believe that all out customers, retail and dealers, should be able to source the very best items, at realistic rates. 

“It has long been frustrating when we receive e-mails and calls every month from shooters in New Zealand, but it’s simply not an option to economically send by air from England,” continued Steve, who grew up in the Hawkes Bay area.

The new business is independently operated and will be able to ship to all New Zealand addresses.

The company also has a web store where all items will be able to be purchased –

flambeauOutdoor hunting and fishing manufacturer Flambeau Outdoors has restructured its eastern US sales force by partnering with established agencies Dunkin-Lewis, Inc., and Thomas F Gowen & Sons.

“Flambeau was founded in 1947 by a pair of brothers who hand built their own injection moulding machine, and through constant hard work and pure determination it has grown into an international business, serving wholesale and retail consumers across a broad spectrum of interests,” said Flambeau president Chris Gurreri. “Flambeau Outdoors is proud to partner with Dunkin-Lewis and Gowen & Sons. We’re confident that with over 300 new products launched in the past three years, these top-notch agencies have the tools needed to exceed customer expectations and increase market share.”

Dunkin-Lewis will be responsible for the southeast, southwest, MINK and part of the upper midwest territories. Agency principals include Charles F Dunkin, CEO & COO; Duane Collins, president; Bill Douglas, executive vice president; Craig Kelley, vice president and Gary Mahan, vice president.

“Dunkin-Lewis, Inc., values long-term relationships with the vendors we represent and looks forward to working on behalf of Flambeau Outdoors in a category in which we have had a presence for over 50 years, as well as to add to our portfolio the breadth of additional products available from this well-known brand,” said Dunkin-Lewis president Duane Collins. “Our sales representatives are eager to grow the business in each territory and expand Flambeau Outdoors’ market presence.”

Gowen & Sons, a fourth-generation company, was established in 1930 with a concentration in the sporting goods and public safety markets. It will be representing Flambeau Outdoors in the Great Lakes states and the northeast. 

“My team and I are more than ready to be a part of the Flambeau Outdoors family and look forward to working with Flambeau management to gain market share throughout our territory,” said Gowen & Sons principal Tony Gowen. “With shared core values such as family, integrity and teamwork I believe this partnership to be a winning outcome for all parties.”

For sales inquiries, contact Russ Ackerman, Flambeau Outdoors eastern sales manager: This email address is being protected from spambots. You need JavaScript enabled to view it.

Experienced trade journalist and keen outdoorsman Rob Smith has taken over the editorship of Gun Trade World magazine. Rob has a wealth of knowledge of the international trade sector and was previously deputy editor of Gun Trade World back in 2013. A keen outdoorsman, Rob will bring you the important news and leads you’ll need from across the global hunting trade. "I’m delighted to take over the reins on Gun Trade World Magazine,” said Rob. “It’s a publication that has been continually moving forwards since is inception back in 2010. I was part of the trade team when the idea and concept for the magazine was first discussed and to now be at the helm is an honour and privilege. I will certainly endeavour to push the magazine forwards, alongside the fantastic team of people that help to put the magazine in front of the key industry decision makers across the globe. To work within such a diverse, buoyant and interesting trade is something I’m really excited about."
American Tactical Imports is proud to announce their decision to relocate to Summerville, SC.  ATI will immediately begin the relocation process from Rochester, NY to Summerville, SC beginning in November of 2013.


As one of the gun industry's top importers of firearms and firearm related accessories, ATI's decision to relocate is two-fold. ATI believes it is imperative that a firearms importer and manufacturer do business within a state that is friendly to the second amendment rights of the people. It is also important that ATI be close to the port-of-entry into the country for several of their imported products. The relocation to South Carolina ensures that both of these factors are met.


“This move to South Carolina will help ensure a solid foundation for our company,” says Tony DiChario, President and Founder of American Tactical Imports. “The relocation process will be smooth and we have ensured that the process will not affect customer service, product distribution or any other segment of our business. The people of South Carolina have welcomed ATI with open arms and we are excited about making our new corporate home there.”


ATI's relocation is also a boost for the state of South Carolina.


“Today’s announcement is another testament that South Carolina is a destination for job-creating investments,” said South Carolina Gov. Nikki Haley. “We celebrate American Tactical Imports’ decision to invest $2.7 million and create 117 new jobs in Dorchester County.”


ATI is one of the nation's top importers of firearms and firearm related products. Having created a unique channel of distribution, ATI has quickly become a single-source distribution provider for many manufacturers across the world. From its signature German Sports Guns (GSG) family of products, accessory lines like Drago Gear® and manufacturing its own line of ATI AR-15 complete rifles and components, ATI continues to be a leader in the industry.


For more information and to see the full lineup of American Tactical Imports products, please visit or contact Joshua Sykes, Public Relations – Blue August LLC at This email address is being protected from spambots. You need JavaScript enabled to view it. .

BASC is urging all shooters to complete an online European-wide questionnaire entitled “A common approach to reducing the harm caused by criminal use of firearms in the EU”.  Taking part will only take a few minutes of your time. Most of the multiple choice questions are biased and the results could be used to gain legitimacy from ‘public opinion’ in order to further restrict the legal acquisition and possession of civilian firearms. There is no link between the legal ownership of firearms and the illicit trafficking of firearms.
Please answer all the questions by clicking on option 1. For some questions, it may feel like option 1 is a bit extreme but please bear in mind that virtually all the other options are biased and result in your agreement that some EU action is needed. You do not need to answer the optional questions that request additional comments (questions B.4, C.11, D.5 and E.6).

US firearms firm moves after state gun bill

This past week a historic and highly controversial bill was passed by the State of Connecticut which will have far reaching consequences to the state, its citizens, and businesses. The bill we refer to is Bill No. 1160, AN ACT CONCERNING GUN VIOLENCE PREVENTION AND CHILDRENS SAFETY. This bill purports to reduce gun violence by banning hardware responsible for less than 3% of homicides in 2011i; and claims to increase children's safety by restricting the ability of those most responsible for it -their parents - to defend them.

As a firearms manufacturing firm, our industrial roots reach deep in the State of CT. Along with other companies in the trade, we were deeply apprehensive at the hurried process to develop new gun laws and fearful that it would generate unintended consequences for our industry. On Thursday April 4th

2013, upon reading the full text of Bill 1160, our worst fears were confirmed. What emerged was a bill fraught with ambiguous definitions, insufficient considerations for the trade, conflicting mandates, and disastrous consequences for the fundamental rights of the people of CT.

The magnitude of the constitutional and economic importance of this bill is such that the disregard for public input (in the final version), and the haphazard production of the legislation should be insulting to any citizen or business in CT. It should be a shock to us all that such landmark legislation could be written in one week, and seen by no one (including the rank-and-file legislators) prior to its emergency certification. Having been present in the deliberations in both legislative chambers, it was clear that a majority of our legislators had not even read the bill-and those that had read it had only a cursory understanding.

The process with which this legislation proceeded, along with the language that resulted gives us no confidence that this will be the last violation of our rights in our beloved home state, and we only hope that this does not set a precedent at a national level.

The rights of the citizens of CT have been trampled upon. The safety of its children is at best questionably improved from the day of the tragedy that triggered the events that lead us here. Finally, due to an improperly drafted bill, manufacturing of modern sporting rifles in the State of CT has been effectively outlawed. With a heavy heart but a clear mind, we have been forced to decide that our business can no longer survive in Connecticut -the former Constitution state.

Furthermore, we feel that our industry as a whole will continue to be threatened so long as it remains in a state where its elected leaders have no regard for the rights of those who produce and manufacture its wealth. We are making a call to all involved in our industry to leave this state, close your doors and show our politiCians the true consequences of their hasty and uninformed actions. We encourage those in our industry to abandon this state as its leaders have abandoned the proud heritage that forged our freedom.

Although PTR has not decided upon a specific relocation site at this time, over the coming weeks the company will be actively considering offers from states that are friendly to the industry. We hope to have a site identified within the next six weeks, and hope to have our move completed by the end of this year. We plan to keep our business partners informed on the status of our move throughout this process in order to affect a smooth transition.

We have extended the invitation to join us in the move to all of our employees, as well as all of our vendors. We are pleased to say that we currently have commitments to move from a majority of our employees, which includes ALL of our management personnel, engineering staff and skilled gunsmiths.

It is our hope and sincere belief that this move will represent a step forward for the company; and that by bringing our expertise and core personnel to combine with the business friendly policies, and a motivated local labour force from a state that respects industry and the second amendment that we can expand our operations and not only maintain - but increase the quality and reputation of our products.

Please direct any questions or inquiries to John McNamara, Vice President of Sales, at This email address is being protected from spambots. You need JavaScript enabled to view it. or at our main phone number.


Chiappa Firerarms’ Rhino .357 Magnum has been boosted with a series of improvements and additions.

Made at its factory in Azzano Mella, Italy, the gun’s cylinder is machined to make it possible to use the gun both with and without moon clips.

This upgrade of the revolver has not, however, led to any price increase, despite its sporting success.

Rino Chiappa, the president of the Chiappa Group, explained: “I’m happy with what we are demonstrating with the Rhino revolver.

“Since production started, we have consistently provided technical improvements and added some accessories in the package, such as a leather holster with the 2in model and the .357 moon clips plus a tool to unhook empty shells.

“The range of accessories has been increased, with different grips and holsters, and a flexible trigger performance kit. Most importantly, our Rhino has gained great fame and good positions in competitions.

“But despite all this, and despite demand currently exceeding our capacity, we have not increased the price, pursuing our decision to offer an exceptional gun at a ‘democratic’ price, to make it available to the most people possible.”

Other changes include a ‘conversion kit’, which is a set of three components structured in an ingenious way.

By varying the composition of the hammer lever, trigger return lever and main spring choosing between standard components and the modified version, a series of up to five combinations can be produced, allowing, for example, a different trigger weight and return speed of the trigger.

The performance of both single and double action is optimised to the desired purpose by using the most suitable cartridge, too.


Chiappa Firearms

T: +39 030 9749065

F: +39 030 9749232


BPI Outdoors is looking to a former marine as it puts Bergara Custom Rifles into production, making them available for sale to the public.

Last July, BPI engaged former Marine Corps master sergeant Dan Hanus to head the Custom Rifle Shop for its Bergara USA division.

Dan, a veteran of 22 years, has overseen production of many rifles over his time in the military.

Bergara is currently best known for its gun barrels, being an original-equipment supplier to numerous well-known firearm brands, both in Europe and the USA.

Dan said: “Our company has seen impressive growth with our Bergara barrels over the last few years and we have developed a well-deserved reputation for quality and precision. What we do here at the Bergara Custom Shop is build a rifle around the Bergara barrel that will fully complement its accuracy potential.”

Although the custom Bergara action will likely be the most popular, a customer may also choose to have a gun built around an action that they already own.

Dan added: “While the true Bergara Custom Rifle is certainly our main focus, we are also a full service shop. So, we can do everything from a simple re-barrel job, to stock fitting, installing muzzle brakes, and even wood-stock finishing and chequering. Really, any degree of work the customer wants us to do for his Bergara barreled rifle, we can do it.”

The product line will consist of five basic models, all of which can be custom modified by the consumer to meet individual preferences.



T: +34 943 769 893

E: This email address is being protected from spambots. You need JavaScript enabled to view it.


All Americans share the goal of wanting to make our communities and children safer by reducing violence in our society, like the tragic incident that occured last month in our community of Newtown, Conn. We are reviewing Vice President Biden's recommendations with an open mind in hopes they will offer real means of achieving our shared goal.

The central issue involved in violence where a firearm is misused is the unauthorized access to the firearm. We believe it is critical to first focus on the unauthorized access to firearms by irresponsible persons and those not legally qualified to possess them.

We support immediate improvements to the National Instant Criminal Background Check System (NICS) that will bring all appropriate mental health and other records, such as restraining orders, into the NICS system. Fixing NICS must be among the highest priorities in order to help further prevent illegal purchases of firearms from federally licensed retailers.

In order to help prevent unauthorized access to firearms in the home, we have long supported and are initiating an expanded safety campaign to promote the secure and responsible storage of all firearms and ammunition when not in use. We believe the personal responsibility of gun owners, especially if there are children or at-risk individuals in the home, is central to any meaningful discussion of the issues.

The NSSF will continue to lend its expertise to this important national conversation and the accompanying legislative and policy making processes. We do so respecting the various points of views represented in these discussions.

NOTE: The National Shooting Sports Foundation (NSSF) is the more than 8,000 member trade association for America's firearms, ammunition, hunting and shooting sports industry.

US President Barack Obama is expected on Wednesday to unveil wide-ranging measures aimed at curbing gun violence. The proposals could echo measures, considered the toughest in the nation, passed in New York state on Tuesday.

Mr Obama has said he favours bans on assault weapons and high-capacity ammunition magazines, as well as broader background checks. The US gun control debate has been revived by last month's mass shooting at a school in Newtown, Connecticut. There, a gunman shot dead 27 people, including 20 children and his own mother.

At 11:55 EST (16:55 GMT) on Wednesday, Mr Obama is expected to unveil the new proposals at the White House, flanked by children who wrote him letters after the Newtown shooting. Mr Obama has already acknowledged his proposals will face stiff opposition in Congress. But he is said to be weighing as many as 19 specific measures he could take through unilateral executive action. These could include tougher punishment of gun trafficking, aggressive prosecution of people who lie on background checks, and an end to limits on government research into gun violence.

The nation's top gun lobby, the National Rifle Association (NRA) says it will fight any attempts to limit access to guns or ammunition. In the days after the Newtown shooting, the NRA proposed stationing armed guards in every school in America. The group says it has signed up more than 100,000 members since the massacre.

On Wednesday, the group released a web advert attacking the president as "an elitist hypocrite" because his daughters are protected by armed guards at their school in Washington DC. But, the ad claims, he opposes armed guards in every school and favours "gun-free" school zones.

Mr Obama has said he is "sceptical" that putting more guns in schools is the "only answer", but he has not taken a stronger position on the NRA's proposal, nor commented on gun-free school zones.

Even before his second term begins, Barack Obama is about to throw down a big gauntlet. No-one expected gun control to be so high on his list of priorities, but the killings at Newtown seem to have changed everything.

The president knows he faces a daunting challenge - there's little appetite in Congress for major gun control legislation. But Mr Obama seems determined to try to shame Congress into action. He'll be surrounded by children when he unveils his plans, a device that could prove as controversial as the measures themselves.

He may cite the example of New York state - which has just passed one of the toughest gun ownership laws in the country - as evidence that changes can be made to the law. But opponents of new legislation are mobilising and gun sales have soared since Newtown. For the first time in almost 20 years, the stage is set for a bitter fight over America's gun laws.

On Tuesday, the New York state legislature comfortably passed the first gun control law since the shootings in Newtown. Supporters said the state's firearms restrictions were now the tightest in the nation.

"Common sense can win," New York Governor Andrew Cuomo, a Democrat, said. "You can overpower the extremists with intelligence and with reason and with common sense."

The New York measures include a wider ban on assault weapons, a law limiting high-capacity ammunition magazines, and provisions to keep guns from mentally ill people who make threats. Some gun owners will also have to register them with authorities.

According to a Washington Post-ABC News poll released on Monday evening, about half of Americans say they have grown more supportive of gun control measures since the Newtown shooting. The poll found 58% of respondents back a ban on the most powerful rifles.

Source: BBC News

Austrian firearm manufacturer Glock is to invest €42 million in its Ferlach-based production facilities.
This expansion will also create 40 extra jobs, adding to the 330 already employed at Ferlach. According to the company, due to the worldwide popularity of Glock handguns and overflowing order books, the planned expansion is a necessary measure not to let supply be overrun by demand.

T: +43 2247 90300 0
F: +43 2247 90300 300
High-end American pistol manufacturer Cabot Guns has been retained as a firearms consultant for a feature-film project by Academy Award-nominated director Lexi Alexander.

The Hollywood director and writer is planning a new film surrounding a complex assassination game involving several wealthy businessmen. As Alexander begins working the pieces into place to develop her next film, she selected Cabot Guns’ president Rob Bianchin to supply firearms advice.

She came across the firm while touring the National Rifle Association National Convention in St Louis in April 2012. With the entire gun industry on display, the boutique pistols produced in Pennsylvania caught Alexander’s eye.

She has a reputation for attention to detail in films like Punisher War Zone, where the director used the look of the firearms to further portray the protagonist.

This new project will show off beautiful handcrafted guns of exceptional quality. Cabot Guns believes it fits the profile perfectly.

“The people at Cabot Guns are a rare breed of geniuses and artists in a vast gun world,” says Alexander.

Rob Bianchin is excited to be involved in the project.

“It’s an honour to showcase our 100 per cent American-made pistols in a film directed by the talented Lexi Alexander.

“Crafting extraordinary firearms is what drives us. She’s challenged us to further develop guns that are both aesthetically stunning and technically extraordinary. We are using technology to build handguns in a way that has not been done before.”


Cabot Guns

T: + 1 855 843 1911

E: info@


Chiappa Firearms continues the successful series of rimfire replicas, with the M9-22 now in production.

A tribute to the legendary Beretta semi-automatic pistol, the M9-22 is reproduced with the highest possible fidelity, considering the change of calibre from the original 9x19mm Parabellum to the economical and versatile .22 LR.

The M9-22 features all the details of the original, including the technical setting and the position of the controls but employs a different operation system (simple blowback instead of locked breech).

Weight, total length and barrel length correspond to the original model, even if the recoil is virtually nonexistent.

Meanwhile, the disassembly procedure essentially corresponds to the original, making it a good alternative for training with the original weapon, in addition to being a useful tool for plinking and basic training.

The M9-22 is made entirely of metal, with all components are made in the modern factory at Azzano Mella in the province of Brescia, and guarantee a perfect interchangeability.

It is available in two versions: a standard, with simple iron sights and either wood or plastic grips, or a tactical model with black plastic grips, sights with fibre optic inserts and fully adjustable, Novak-style rear sight.


Chiappa Firearms

T: +39 030 974 9065

F: +39 030 974 9232


Heated clothing and garments incorporating insect-repellent properties have been identified as new growth markets in the performance apparel industry.

The opportunities for these two new features in clothing are set to enhance the sector, according to the latest edition of Performance Apparel Markets from business-information company Textiles Intelligence.

Heated garments are increasingly in demand for activities in winter. In response to such demand, several new developments have been launched recently.

German company W Zimmermann has developed a unique textile heating system called Novonic Heat, which can be integrated into all types of clothing. USA brand Columbia Sportswear has recently introduced no fewer than 16 separate heating products as part of its Omni-Heat range.

Admittedly, it is not easy to integrate many of the new technologies in established textile or garment lines so the yarns have to be manually inserted and integrated.

Another issue is the ‘washability’ of the garments being produced.

The need for protection against mosquitoes and other predatory insects can be a matter of life and death in many developing countries. In developed countries, by contrast, insect-repellent apparel has been considered something of a luxury.

However, mosquitoes from more southerly latitudes have increasingly been migrating north, presenting a market opportunity for sportswear brands and outdoor-clothing companies.

Burlington has launched No Fly Zone insect-repellent fabric technology, while Columbia Sportswear has a range of insect-repellent products called Insect Blocker, and Craghoppers has a range called Nosilife.

American airgun giant Crosman continues its European development plans with visits to key UK events.

The firm has invested heavily in how it addresses the European market more comprehensively and has put considerable manpower and infrastructure in place for that to happen.

Attendance at this year’s Midland Game Fair and the Tackle & Guns Trade Show were among the strategies from key Crosman Europe personnel, who based themselves on UK distributor ASI’s stand.

Roy Stefanko, Crosman Europe’s vice-president of marketing, was at the Midland Game Fair while regional manager Martin Stelling was at the T&G Show.

ASI boss Edward King said: “ASI UK has been distributing Crosman products for the last few years. We are very encouraged by Crosman’s presence here because the company is driving not just the UK but the whole Europe-wide sector.

“It is putting a lot of resources and a lot of time behind this. It is clearly very encouraging to see that Crosman has identified Europe as a great area of development for what is a great range of products.”

Roy added: “We have shown an increase in our commitment to the European market. It was important for me to come here to gain a better understanding of this market, as we need to know the nuances involved.

“We know a lot about the North American market but we have a bit to learn about Europe and its needs. It is good for me to meet so many UK customers.”

Kahr Arms, whose family of firearm brands includes Magnum Research and Auto Ordnance, has unveiled its Glacier Ridge accessory product line.

The range includes an engineered ambidextrous thumbhole stock for Magnum Research’s MagnumLite Rimfire .22LR rifles and the Ruger 10/22 auto-loader.

USA-manufactured Glacier Ridge replacement stocks are made from polypropylene with fibre additives for maximum strength.

The stock design features a semi-palm swell on both sides of the pistol grip, a high comb for proper scope shooting and a moulded-to-fit rubber butt plate.

According to the company, replacing your current stock with a Glacier Ridge stock requires four easy-to-follow steps – to remove your old stock – then three steps to install the new ambidextrous thumbhole version.

The replacement stock is the first in a series of products that will be offered from Glacier Ridge.

Magnum Research Inc

T: +1 508 635 4273


The newly released Dirty Bird collection of clothing from Browning has been specially designed for wild and waterfowl hunting.

The range is said to offer complete protection against damp and cold but gives maximum freedom of movement at the same time.

The jacket, in reed camouflage texture, is equipped with large magnetically closed pockets, a Pre-vent membrane and Primaloft insulation.

The adjustable hood and the moisture-stop tape guarantee that it’s watertight.

The trousers are fitted with pockets for holding hand-warmers and fully adjustable bracers and a elegant cap and gloves complete the collection.

Taurus, a global leader in revolver manufacturing, has reaffirmed its commitment to the Boy Scouts of America by backing a key competition.

The BSA South Florida Council Sporting Clays Invitational is a fun-filled day of fellowship and shooting on a 14-station course in Florida.

Taurus USA, which distributes the Brazilian-made Taurus firearms, fielded two teams and also funded the coveted Judge Stage, donating a dove hunt in Argentina for the live auction with Taurus senior management and team captain Jessie Duff, as well as a ‘Taurus Experience’ plant tour.

The Taurus Team included Mark Kresser, its president, who took high individual of 208 shooters with a near perfect 98; David Blenker, the executive vice-president, came third overall with 96; Juli Brayton, the marketing director, and Kimberly Intagliata, the customer service manager, who tied for second lady; along with Aaron and Larry Moore – vendor partners from LaserLyte.

The team took second place (of 52 competing teams) after a dead tie for the lead, ending in a shoot-off.

Proceeds from the event will support South Florida Council’s leadership and character-development programmes looking after more than 32,000 young people.

David said: “It is an honor to support an organisation such as the Boy Scouts of America and I would like to thank all of the gun industry sponsors for their ongoing commitment.

“Taurus embraces this relationship in developing positive core values in today’s generation as they discover and develop a lifelong passion for the shooting sports.”

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