Grow your business at IWA

If you’re serious about international trade and looking to increase your presence across Europe then there’s only one show to be at, IWA in Nuremberg, Germany. Gun Trade World gives you the lowdown on this year’s spectacle…


To give you the numbers, last year almost two-thirds of the 39,244 trade visitors came to Nuremberg from countries outside of Germany and more than 77 per cent of the 1,336 exhibitors too – IWA is a truly global trade show.

This year’s show takes place between March 6th and 9th and will be packed full of exhibitors from the global hunting, shooting, outdoor-equipment and self-defence markets – from giants such as Beretta to young upstarts, every type of company you want to get in front of will be present.

Since IWA first opened its doors in 1973 the show has evolved, becoming more and more ‘international’. The show organisers respect and embrace this international theme.

A company spokesperson commented: “The international name IWA OutdoorClassics is due to the rapidly increased importance beyond the borders of Germany and the multi-theme range of products, which covers the spectrum between traditional craftsmanship and innovative ideas for outdoor equipment, functional clothing, hunting sports and shooting sports. This year, IWA OutdoorClassics presents a more attractive, colourful and comprehensive event that is a must for trade and industry.”

Not sure about visiting? Here’s why you should…

Unrivalled variety of products

A visit to the exhibition is guaranteed to bring your range and knowledge of the latest trends up to date. More than 1,200 exhibitors from the target sports, nature activities and protecting people, plus the biggest exhibition of knives in the world, make IWA OutdoorClassics a must.



Give your everyday business a boost

At IWA OutdoorClassics you’ll find lots of ideas for general ranges, quick sellers and counter products to boost your sales the whole year round. Incidentally, many brand manufacturers prepare POS measures, campaign packages and innovative forms of product presentation exclusively for visitors from the trade. After a visit to IWA OutdoorClassics you’re guaranteed to keep ahead of the competition.


Live experience beats virtual world

Forums, blogs, Facebook and more means that your target group is excellently informed about new products, product advantages and trends. After a visit to IWA OutdoorClassics you as a trader have a definite advantage over the virtual world. You not only get to know the products of all the well-known suppliers, but can handle them, try them out and compare them on the spot.


Ready for new target groups?

How do you get customers interested in leisure behaviour like outdoor activities, hunting and shooting sports, which are often still dominated by men? Which trend themes can you use to reach young people? Which brands of outdoor clothing also appeal to fashionistas and urban trendsetters? Which classic outdoor activities follow long-term developments and are therefore less dependent on the economic situation and fashion trends? With ideas from IWA OutdoorClassics you can tailor your product range exactly to the needs of your high-spending and loyal groups of customers.


Vital statistics

94 per cent of the exhibitors reached their most important target groups

92 per cent of the exhibitors rated the professional qualification and competence of the visitors positively

93 per cent of the exhibitors made new business connections

61 per cent of the visitors came from countries all over the world, mainly from the Czech Republic, Austria, Italy, France and Russia


Enforce Tac

If security products come under your spectrum then the show Enforce Tac, also hosted at the Nuremberg Messe, takes place on March 5th and 6th. It’s well worth half a day of your time and offers you an outstanding spectrum of security products. Enforce Tac focuses on security equipment and security technology for official agencies, whereas IWA OutdoorClassics presents both the latest hi-tech security products and classics like pepper spray or strobe torches.




T: +49 (0) 9 11 86 06-49 19

F: +49 (0) 9 11 86 06-49 18


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